Iris > 实例探究 > 尊尼获加 (Johnnie Walker) 的玻璃汽车：促进一级方程式赛车的安全乘坐和赞助

尊尼获加 (Johnnie Walker) 的玻璃汽车：促进一级方程式赛车的安全乘坐和赞助

技术

传感器 - 自动驾驶传感器

适用行业

汽车
玻璃

适用功能

销售与市场营销

用例

智能停车
车辆到基础设施 (V2I)

关于客户

顾客是苏格兰威士忌品牌尊尼获加(Johnnie Walker)。

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挑战

尊尼获加 (Johnnie Walker) 希望向饮酒者提供对沃达丰梅赛德斯迈凯伦一级方程式车队的赞助，并宣传他们反对酒后驾驶的“加入公约”运动。

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解决方案

尊尼获加 (Johnnie Walker) 受一级方程式赛车场的魅力启发，创作了品牌内容、派对和促销活动。他们还推出了一部震撼人心的玻璃汽车电影，其中展示了一辆由尊尼获加威士忌酒杯制成的迈凯伦一级方程式赛车的全尺寸重建。

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运营影响

The campaign was a resounding success, both in terms of brand promotion and social impact. The Glass Car film served as a powerful reminder of the dangers of drinking and driving, effectively communicating Johnnie Walker's commitment to social responsibility. The campaign also successfully highlighted the brand's association with the glamour of the Formula 1 circuit, enhancing its brand image. The campaign's success was reflected in the numerous awards it won and the significant media value it generated.

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数量效益

Generated £1M PR value from the #imNOTdriving campaign launch
Won Bronze at Spikes Asia
Won Emerald at Cristals

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