利用客户评论促进业务增长：Repuzen 案例研究
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
- 水泥
用例
- 楼宇自动化与控制
关于客户
Repuzen 的客户主要是小型本地企业，例如餐馆、咖啡馆和房地产经纪人。这些企业希望利用在线评论的力量来吸引更多客户并与更大的竞争对手竞争。他们需要一种简单有效的方法来收集和管理客户反馈，并在 Google 和 Facebook 等网站上维护良好的评论资料。 Repuzen 的客户还重视在不影响他们的评论资料的情况下对负面反馈做出回应的能力。该平台提供有关客户反应和评论的有用统计数据的能力也对这些企业有利。
挑战
Repuzen 是一个旨在帮助小型和本地企业利用客户评论的平台，它面临着有效收集和管理客户反馈的挑战。该平台旨在利用谷歌和 Facebook 等网站上的评论，将在线访问者转变为真正的客户。由于越来越多的消费者在决定访问哪家当地企业时信任在线评论，因此为企业维持良好的评论档案变得越来越重要。然而，收集反馈和管理评论的过程并未简化，使得企业很难有效地使用这一策略。此外，Repuzen 希望为企业提供快速、简单且经济实惠的解决方案，以获得更多评论。
解决方案
Repuzen 利用 Bubble 的无代码生态系统创建了一个平台，使企业可以轻松收集和管理客户评论。当企业注册 Repuzen 时，他们会提供有关其评论资料的信息并导入客户的电子邮件地址。然后，Repuzen 自动联系客户并要求他们使用净推荐值指标对业务进行评分。正面回应者被要求留下评论，而负面回应则被捕获，以便企业可以在不影响他们的评论资料的情况下做出回应。该平台还提供有用的统计数据，以便企业可以轻松查看有多少客户做出了回应以及他们获得的评论总数。 Repuzen 还在开发一种可以直接在店内的平板电脑上设置的模式，允许反馈和评论生成以及电子邮件收集。
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