Bubble Group > 实例探究 > 利用物联网进行影响力营销：Reachr 案例研究

利用物联网进行影响力营销：Reachr 案例研究

技术

平台即服务 (PaaS) - 应用开发平台

适用行业

水泥
教育

适用功能

销售与市场营销

用例

时间敏感网络

服务

培训

关于客户

Reachr 是一个连接品牌和影响者进行营销活动的平台。它为双方提供了一个安全的协作工作空间，实现协作过程的自动化。该平台旨在通过确保品牌收到其内容并确保有影响力的人获得报酬来消除诈骗。 Reachr 的客户既是寻找影响者来推广其产品或服务的品牌，也是寻找合作品牌的影响者。该平台允许影响者注册、创建角色、链接他们的社交媒体帐户以及申请营销活动。品牌可以注册、创建帐户并筛选申请人的候选名单，为他们的活动找到合适的影响者。

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挑战

Reachr 是一个连接品牌和影响者进行营销活动的平台，在提供安全高效的协作工作空间方面面临着挑战。创始人艾哈迈德·陶菲克 (Ahmed Tawfik) 之前曾在分类网站项目中使用“现成”脚本。然而，他发现这些脚本有限制且耗时。我们面临的挑战是找到一种解决方案，可以实现协作流程自动化、消除诈骗、确保品牌收到其内容并确保影响者获得报酬。该平台需要允许有影响力的人注册、创建角色、链接他们的社交媒体帐户以及申请营销活动。另一方面，品牌需要能够注册、创建帐户并筛选申请人的候选名单，为他们的活动找到合适的影响者。

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解决方案

该解决方案以无代码平台 Bubble 的形式出现。 Ahmed 发现了 Bubble，并在构建了一个无需代码的 Airbnb 克隆版本后意识到了它的潜力。他将整个平台迁移到了 Bubble，这使他能够轻松添加新功能，并使该平台朝多个方向发展。 Bubble 的无代码平台使调试变得轻而易举，并且设计极其灵活。它提供了一个品牌和影响者可以共享的工作空间，从而实现协作过程的自动化。有影响力的人可以注册、创建角色、链接他们的社交媒体帐户并申请营销活动。品牌可以注册、创建帐户并筛选申请人的候选名单，为他们的活动找到合适的影响者。该平台确保品牌收到其内容，并确保有影响力的人获得报酬，从而消除诈骗。

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运营影响

The migration to Bubble has allowed Reachr to execute its vision without too many limitations. The no-code platform has made it easy to add features and take the platform in multiple directions. Debugging has become a breeze and designing is extremely flexible. The platform has been able to automate the collaboration process, ensuring that brands receive their content and influencers get paid for their work. This has helped eliminate scams and increase trust among users. The success of the platform has allowed the founder to move away from the traditional 9-to-5 life and start his own company. The future plans for the app include developing new features, automating as many steps as possible, landing more clients, and adding measurable value with every new collaboration.

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数量效益

The platform became profitable in just a few months.
Reachr is now working with multiple clients.
The platform has thousands of influencers from all around the world.

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