利用物联网进行影响力营销：Reachr 案例研究
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 教育
适用功能
- 销售与市场营销
用例
- 时间敏感网络
服务
- 培训
关于客户
Reachr 是一个连接品牌和影响者进行营销活动的平台。它为双方提供了一个安全的协作工作空间，实现协作过程的自动化。该平台旨在通过确保品牌收到其内容并确保有影响力的人获得报酬来消除诈骗。 Reachr 的客户既是寻找影响者来推广其产品或服务的品牌，也是寻找合作品牌的影响者。该平台允许影响者注册、创建角色、链接他们的社交媒体帐户以及申请营销活动。品牌可以注册、创建帐户并筛选申请人的候选名单，为他们的活动找到合适的影响者。
挑战
Reachr 是一个连接品牌和影响者进行营销活动的平台，在提供安全高效的协作工作空间方面面临着挑战。创始人艾哈迈德·陶菲克 (Ahmed Tawfik) 之前曾在分类网站项目中使用“现成”脚本。然而，他发现这些脚本有限制且耗时。我们面临的挑战是找到一种解决方案，可以实现协作流程自动化、消除诈骗、确保品牌收到其内容并确保影响者获得报酬。该平台需要允许有影响力的人注册、创建角色、链接他们的社交媒体帐户以及申请营销活动。另一方面，品牌需要能够注册、创建帐户并筛选申请人的候选名单，为他们的活动找到合适的影响者。
解决方案
该解决方案以无代码平台 Bubble 的形式出现。 Ahmed 发现了 Bubble，并在构建了一个无需代码的 Airbnb 克隆版本后意识到了它的潜力。他将整个平台迁移到了 Bubble，这使他能够轻松添加新功能，并使该平台朝多个方向发展。 Bubble 的无代码平台使调试变得轻而易举，并且设计极其灵活。它提供了一个品牌和影响者可以共享的工作空间，从而实现协作过程的自动化。有影响力的人可以注册、创建角色、链接他们的社交媒体帐户并申请营销活动。品牌可以注册、创建帐户并筛选申请人的候选名单，为他们的活动找到合适的影响者。该平台确保品牌收到其内容，并确保有影响力的人获得报酬，从而消除诈骗。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
System 800xA at Indian Cement Plants
Chettinad Cement recognized that further efficiencies could be achieved in its cement manufacturing process. It looked to investing in comprehensive operational and control technologies to manage and derive productivity and energy efficiency gains from the assets on Line 2, their second plant in India.
Case Study
Revolutionizing Medical Training in India: GSL Smart Lab and the LAP Mentor
The GSL SMART Lab, a collective effort of the GSL College of Medicine and the GSL College of Nursing and Health Science, was facing a challenge in providing superior training to healthcare professionals. As clinical medicine was becoming more focused on patient safety and quality of care, the need for medical simulation to bridge the educational gap between the classroom and the clinical environment was becoming increasingly apparent. Dr. Sandeep Ganni, the director of the GSL SMART Lab, envisioned a world-class surgical and medical training center where physicians and healthcare professionals could learn skills through simulation training. He was looking for different simulators for different specialties to provide both basic and advanced simulation training. For laparoscopic surgery, he was interested in a high fidelity simulator that could provide basic surgical and suturing skills training for international accreditation as well as specific hands-on training in complex laparoscopic procedures for practicing physicians in India.
Case Study
IoT platform Enables Safety Solutions for U.S. School Districts
Designed to alert drivers when schoolchildren are present, especially in low-visibility conditions, school-zone flasher signals are typically updated manually at each school. The switching is based on the school calendar and manually changed when an unexpected early dismissal occurs, as in the case of a weather-event altering the normal schedule. The process to reprogram the flashers requires a significant effort by school district personnel to implement due to the large number of warning flashers installed across an entire school district.
Case Study
Digital Transformation of Atlanta Grout & Tile: An IoT Case Study
Atlanta Grout & Tile, a Tile, Stone & Grout restoration company based in Woodstock, Georgia, was facing challenges with its traditional business model. Despite steady growth over the years, the company was falling behind the web revolution and missing out on the opportunity to tap into a new consumer base. They were using independent software from different vendors for each of their department information and workforce management. This resulted in a lot of manual work on excel and the need to export/import data between different systems. This not only increased overhead costs but also slowed down their response to clients. The company also had to prepare numerous reports manually and lacked access to customer trends for effective business decision-making.
Case Study
Implementing Robotic Surgery Training Simulator for Enhanced Surgical Proficiency
Fundacio Puigvert, a leading European medical center specializing in Urology, Nephrology, and Andrology, faced a significant challenge in training its surgical residents. The institution recognized the need for a more standardized and comprehensive training curriculum, particularly in the area of robotic surgery. The challenge was underscored by two independent studies showing that less than 5% of residents in Italian and German residency programs could perform major or complex procedures by the end of their residency. The institution sought to establish a virtual reality simulation lab that would include endourological, laparoscopic, and robotic platforms. However, they needed a simulator that could replicate both the hardware and software of the robotic Da Vinci console used in the operating room, without being connected to the actual physical console. They also required a system that could provide both basic and advanced simulation training, and a metrics system to assess the proficiency of the trainees before they performed surgical procedures in the operating theater.
