营销工作 360° 视图
公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- Dataiku Data Science Studio (DSS)
技术栈
- PostgreSQL
实施规模
- Departmental Deployment
影响指标
- Productivity Improvements
- Digital Expertise
技术
- 分析与建模 - 实时分析
- 分析与建模 - 大数据分析
适用行业
- 运输
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
Trainline 是欧洲领先的独立火车旅行平台和火车票零售商。该公司代表 48 家火车公司在全球范围内销售车票，每天帮助客户在 24 个国家/地区进行超过 100,000 次更智能的旅行。Trainline 是火车旅行的一站式商店，将所有主要火车公司整合到一个平台上，并为客户提供全套旅行选择。该公司让客户可以轻松找到最优惠的价格并预订旅程。
挑战
Trainline 是欧洲领先的独立火车旅行平台，在监控和改善其营销收购方面面临挑战。付费广告活动全天候运行，用户全天候与这些广告互动，静态仪表板已不再足够。该公司需要一个动态的实时数据工具来获得准确的营销洞察。他们投资了许多不同的服务和解决方案来维持增长，但这些服务和解决方案并不总是易于管理。该公司决定构建一个集中的、全球性的实时仪表板，以全面了解他们的营销收购。挑战是从头开始一个大数据项目，确保技术团队最终获得一个工具，使他们能够提高和升级自己的技能，同时快速有效地满足营销部门的要求。
解决方案
为了应对技术和营销团队的独特挑战和需求，Trainline 选择了 Dataiku Data Science Studio (DSS)。借助此工具，他们可以使用 Dataiku 的工作流开发功能在团队和项目之间复制工作流，从而节省时间。借助 Dataiku 的灵活性和编码功能，他们还可以混合多种数据源并创建专用的自定义连接器来收集所有数据格式。Dataiku 的白盒界面使他们能够立即检测和解决数据处理过程中的问题，而无需从头开始整个过程。此外，Dataiku 的协作功能、Web 界面和点击和拖动选项使团队能够协同工作，无论技术能力如何。如果没有 Dataiku，营销团队将不得不依赖技术团队不断提供或更新数据，这对两个团队来说都是低效且无效的。
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