Midtrans Leverages WhatsApp Chatbot to Accelerate Merchant Onboarding
公司规模
Large Corporate
地区
- Asia
国家
- Indonesia
产品
- WhatsApp Business API
- Verloop.io
- Aegis
- Payout
技术栈
- Chatbot
- ID OCR
- Salesforce Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
- 功能应用 - 远程监控系统
适用行业
- 电子商务
适用功能
- 商业运营
- 销售与市场营销
用例
- 预测性维护
- 远程资产管理
服务
- 软件设计与工程服务
- 系统集成
关于客户
Midtrans is a leading payment gateway provider in Indonesia, regulated by Bank Indonesia. It supports a wide range of online businesses, including start-ups, MSMEs, and enterprises, by offering comprehensive payment solutions. Midtrans provides access to various payment methods with high acceptance rates, such as GoPay, bank transfers, debit and credit cards, virtual accounts, and more. The company is part of the GoTo Financial ecosystem, aiming to accelerate financial inclusion and empower individuals in the digital economy. Midtrans complies with PCI DSS and ISO 27001 standards and partners with banks and fintech companies to support millions of businesses in Indonesia.
挑战
Midtrans faced challenges in onboarding merchants due to broken communication and missing information. The inability of merchants to understand the process and get answers to their queries led to drop-offs, resulting in business loss. The nature of queries varied, requiring a simple and navigable conversation flow to ensure merchants completed the onboarding process.
解决方案
Midtrans implemented a WhatsApp chatbot to streamline the merchant onboarding process. The chatbot provided a personalized, non-intrusive way to engage with merchants, allowing them to get immediate answers to their queries. Verloop.io developed the chatbot solution, which included features like ID OCR for automatic information entry and integration with Salesforce for data storage. The chatbot also allowed merchants to connect with live agents if needed and supported communication in Bahasa. This solution helped Midtrans manage the increasing influx of merchants and ensured a smooth onboarding process.
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