Minute Media Protects Revenue Using Real-Time Data Insights and Alerts from Anodot
公司规模
Large Corporate
地区
- Middle East
国家
- Israel
产品
- Voltax
- Google Ad Manager
- Anodot
技术栈
- Data Aggregation
- Data Analysis
- Anomaly Detection
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 欺诈识别
服务
- 数据科学服务
关于客户
Founded in Israel in 2011, Minute Media is a leading technology and digital content company. Minute Media’s owned and operated content portfolio now consists of six global sports and entertainment brands, which are powered by the company’s own proprietary publishing platform. Among the offerings is a video player used internally by Minute Media as well as externally by publishing partners who want to run ads and content on their websites but don’t have their own content. The company’s technology platform also includes video creation capabilities, a video management system, and a library of broad content. Minute Media believes that video is the future of content, and it certainly is the company’s future. Content provided to partners by Minute Media becomes ad-supported if it’s hosted on the company’s video player. The video player technology gets more than one billion video views per month from hundreds of millions of users globally. This enables a business model in which Minute Media shares ad revenue with its partners.
挑战
As Minute Media’s business scaled, it became increasingly difficult to keep tabs on incidents that impacted user experience, revenue, and costs. The company needed a solution that could help identify underlying issues in the platform to prevent penalties with Google and other supply-side platforms, understand issues with the integrity of data aggregated from a wide variety of sources, improve the ad profit margins, especially during consistently changing patterns such as the pandemic, and prevent revenue loss by quickly notifying of fraudulent bot clicks on video ads. Prior to Minute Media adopting Anodot, data analysts extracted data and worked with it manually to try to spot anomalies or trends. This manual process was untenable, especially as the company grew, leading Minute Media to begin looking for an automated solution to identify anomalies in the business data.
解决方案
Minute Media’s AdOps, BI and SEO, and sales and marketing teams have integrated Anodot into their data aggregation and analysis. They’re leveraging the platform to proactively protect revenue, investigate data integrity and platform issues, and improve ad performance. Anodot’s autonomous anomaly detection capabilities are used for numerous use cases. One of the big ones is reclaiming revenue from Google Ad Manager. At the end of each month, Google has a process where they deduct revenue from all publishers according to their own internal algorithm. Anodot can tell Minute Media exactly which unit the bad traffic is coming from and which partner was bidding on it. They can look into the bid level data in the API and then they can further question Google on these penalties. Using Anodot, the company is able to pull up to 400 VAST error types, and each type has a specific explanation that allows someone to investigate the conditions of the errors and, hopefully, resolve them and keep them from happening again.
运营影响
数量效益
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