mobileStorm Customer Engagement Optimized by Mobile Network Location
公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- mobileStorm MXM platform
- LocationSmart’s cross-carrier network location service
技术栈
- Cloud-based platform
- API Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 电信
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
- 地理围栏
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
mobileStorm Inc. is a mobile communications and email marketing company that provides a cloud-based Mobile Experience Management (MXM) platform. This platform enables customers to develop, send, and analyze multichannel campaigns via email, SMS, push, and in-app messaging. The company works with customers to create interactive messaging workflows that deliver catered communications to specific audiences when they are most receptive. As mobile device adoption continues to grow exponentially, the environment for businesses involved in mobile messaging is extremely competitive. In its ongoing efforts to innovate, mobileStorm began working with businesses involved in casinos and gaming as these industries have openly embraced mobile technologies.
挑战
mobileStorm Inc., a mobile communications and email marketing company, was working with businesses in the casino and gaming industries. These customers were interested in a solution that delivered timely entertainment offers and specials to patrons via text messages. The messages also needed to target patrons who were still within property boundaries or in certain areas nearby to encourage repeat business. However, mobileStorm faced a challenge in delivering these messages without first pinpointing the location of the patrons. In this scenario, location context was critical to ensuring the patrons received the right message at the right time.
解决方案
mobileStorm chose LocationSmart’s cross-carrier network location service for its expansive reach, secure carrier connections, and real-time reporting capabilities. This service is available via LocationSmart’s cloud-based platform, which provides comprehensive location, messaging, geofencing, and consent management services. It also provides coverage for 95 percent of U.S. mobile subscribers due to LocationSmart’s strong relationships with wireless carriers. mobileStorm utilizes carrier network location services to obtain lat/long coordinates for mobile devices opted into receive timely offers. This allows mobileStorm customers to pinpoint user location and use this data to test, measure, and optimize message scheduling so recipients receive communications when they are most likely to act. Integrating LocationSmart’s services enabled mobileStorm’s casino clients to send easily redeemable targeted offers to players who were on or near their casino or were on a competitor’s property.
运营影响
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