技术
- 分析与建模 - 机器学习
- 网络与连接 - 5G
适用行业
- 金融与保险
- 公用事业
适用功能
- 销售与市场营销
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 系统集成
关于客户
Freo 品牌 MoneyTap 是印度首个基于应用程序的信贷额度,旨在为数百万印度人在需要时提供信贷服务。 MoneyTap 业务遍及 80 多个城市,提供中小额现金贷款、移动快速信贷、实惠的利率和灵活的 EMI。 MoneyTap 为客户提供更快、更实惠的信贷渠道,让他们绕过繁琐的贷款申请流程,避免信用卡贷款的高利率。申请信贷的过程大大简化,只需在 MoneyTap 移动应用程序上点击几下即可,使任何拥有智能手机和 PAN 的个人都可以更轻松地申请个人信贷额度。 MoneyTap 自 2016 年开始,在过去 5 年里不断发展业务,基于应用程序的信贷额度已发放了 400 亿印度卢比的贷款。
挑战
MoneyTap 是印度基于应用程序的信贷额度,在与客户保持一致且相关的沟通方面面临着多项挑战。该公司的业务目标是鼓励人们使用信贷额度并从中提取资金,要求沟通具有关联性、趣味性和相关性。然而,该公司正在处理各种渠道的大量通信,包括短信、推送通知和电子邮件。发送给客户的沟通需要简化和微调,以确保所有渠道的一致性。造成混乱的原因是多个团队发起了具有不同目标的各种活动。此外,注册后的客户数量大幅下降,客户没有完成贷款审批申请。 MoneyTap 需要一个整合的平台来消除孤岛并确保所有团队与传出的沟通保持同步。
解决方案
为了克服这些挑战,MoneyTap 实施了 Flows 活动,通过多个渠道通过一致的消息传递来接触客户。该公司还将电子邮件视为发送主要通信内容的主要渠道,重点关注打开率、点击率和事件跟踪来衡量电子邮件通信的成功程度。 MoneyTap 使用 MoEngage,该平台可以将运行各种活动的多个仪表板与连接的事件进行整合,从而更轻松地识别客户行为和属性。这使得基于应用程序的信用额度能够创建 360 度的客户视图。 MoneyTap 还使用以洞察为主导的参与方法来加深对客户的了解。 MoneyTap 使用 MoEngage Analytics 分析了新加入的客户,预测他们的首选沟通渠道、内容偏好以及流失的可能性。分析完成后,MoneyTap 根据地理位置、内容亲和力和首选语言创建客户细分,并在此基础上添加个性化层。
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