National Belgian newspaper publisher enables operational management to report and analyse over 40 million records within 40 seconds
公司规模
Large Corporate
地区
- Europe
国家
- Belgium
- France
产品
- QlikView
技术栈
- Oracle
- SQL
- ETL
- Talent Openstudio
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
- 商业运营
用例
- 质量预测分析
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
Groupe Rossel is a multimedia publishing house that covers print, radio, television, and internet in Belgium and Northern France. The company is well known for publishing the national Belgian newspaper ‘Le Soir’, the regional newspaper ‘Sudpresse’ and the free paper ‘Vlan’. Since the 90’s, the company has transformed itself from a newspaper publisher to a multimedia company encompassing advertising, print, radio, television and internet in Belgium and the northern part of France. An independent, family-run Belgian company, Groupe Rossel publishes sixteen daily newspapers, thirty weekly magazines and half a dozen monthly magazines. In 2007, Groupe Rossel celebrated its 120th anniversary.
挑战
Groupe Rossel, a multimedia publishing house, was facing challenges in providing uniform reporting and analysis capabilities for the diversified business lines and companies within the group. The group's operational management teams required data to optimize their business lines, including distribution, sales, subscriptions, and marketing. However, the company did not have a strategy in place to support these data and reporting requests. For instance, figures on sales and subscriptions required two full-time IT employees spending three days a week to generate the report, while two full-time business line employees spent five days a week gathering the required data.
解决方案
Groupe Rossel deployed QlikView on top of the multiple ERP systems to provide each business line with reporting and analysis capabilities for distribution, market penetration, sales, subscriptions, distribution, and marketing. The IT department of Groupe Rossel started with the deployment of QlikView as its uniform BI platform on top of their ERP systems for sales, subscriptions, advertising, and B2C marketing. Today, Groupe Rossel has four main QlikView applications deployed for sales, subscriptions, advertising, and marketing. The sales application monitors on a daily basis the sales results of the newspapers and magazines on different levels, which also enables Groupe Rossel to optimize distribution to the kiosks.
运营影响
数量效益
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