Nexway 通过 Pentaho 平台增强销售绩效洞察力
技术
- 网络与连接 - NFC
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 电子商务
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 资产跟踪
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Nexway 是全球领先的电子商务解决方案供应商，拥有 700 多家客户，业务遍及 140 多个国家/地区。该公司专注于帮助软件发行商和软件即服务 (SaaS) 提供商构建和管理在线商店。 Nexway 处理在线销售、发票、税务、订阅管理和多币种全球支付的所有复杂问题，使客户能够专注于开发和营销其软件产品和服务。随着 Nexway 从一家以欧洲为中心的企业发展成为真正的全球参与者，其支持的支付方式和提供商的种类也显着增长。
挑战
Nexway 是全球领先的电子商务解决方案供应商，面临着快速获取销售业绩和支付成本情报的挑战。 Nexway 在 140 多个国家/地区拥有 700 多个客户和活动，专门帮助软件发行商和软件即服务 (SaaS) 提供商建立和管理在线商店。随着该公司从以欧洲为中心的企业发展成为全球性企业，其支持的支付方式和提供商的种类也显着增加。这种增长凸显了分析支付途径和成本的重要性。向客户报告销售业绩是 Nexway 服务的重要组成部分，要求该公司整合和分析来自多个底层系统的数据。随着 Nexway 对分析的需求不断增长，它继续依靠数据集成和分析为其组织和客户内的决策者提供快速洞察。
解决方案
Nexway 部署了 Pentaho 平台来取代内部开发的分析工具，该工具的使用成本高昂且耗时。开源 Pentaho 解决方案提供了 Nexway 所需的可扩展性和集中化，以及用于创建报告和仪表板的用户友好工具。随着该解决方案的重要性和价值不断增长，Nexway 决定投资数据集成和分析企业版，由 Pentaho 平台产品组合中的 Pentaho 技术提供支持。 Nexway 迁移到 Google Cloud Platform，作为更广泛的云转型的一部分。该公司在其数据仓库中保存了大约 10 年处理后的销售数据，相当于大约 60 个用户日常分析使用的 500GB 到 1TB 数据。数据来源于四个主要系统：支付、订阅和两个不同的电子商务系统。 Pentaho 平台现在为 Nexway 提供了对客户旅程的更深入的洞察，从营销电子邮件打开率和响应到购物车放弃率。
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