OptimizeFT 通过 MoEngage 增强客户旅程并促进触发活动
技术
- 网络与连接 - NFC
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 消费品
- 金融与保险
用例
- 大规模定制
- 实时定位系统 (RTLS)
服务
- 系统集成
关于客户
OptimizeFT 是一家位于加利福尼亚州的数字银行软件公司。该公司为支付卡和消费者应用程序提供支持，目标是让消费者更好地管理其财务，例如预算、设定和管理储蓄目标等。 OptimizeFT 的平台整合了支付卡处理和不同的后端系统、支付支持解决方案和统包数字银行计划。该公司的目标是在不影响关键功能的情况下，为大型和小型组织提供经济高效的解决方案。
挑战
OptimizeFT 是一家总部位于加利福尼亚州的数字银行软件公司，其用于协调与 Airship 和 Twilio 等第三方供应商通信的内置系统面临着挑战。该系统的集成与其核心平台的开发进度紧密相关，这意味着任何更改都需要等待标准平台部署。事实证明，这个过程既麻烦又低效。 OptimizeFT 的业务目标包括为大型和小型组织提供经济高效的解决方案，同时不影响关键功能，分析、监控和优化用户偏好，发送实时更新以增强用户体验，以及最大限度地减少集成中涉及的操作麻烦和客户互动。
解决方案
为了应对这些挑战，OptimizeFT 向 MoEngage 寻求多渠道方法，通过触发活动与客户进行沟通。 MoEngage 建议 OptimizeFT 使用短信、电子邮件、应用内和推送通知等渠道来开展触发式 Flows 活动。该解决方案使 OptimizeFT 能够绘制客户旅程，优化他们的旅程并使他们的入职体验更加顺畅。 MoEngage 还提供开箱即用的功能，使 OptimizeFT 能够复制白标产品的现有活动，并根据客户的偏好定制产品沟通。此外，借助 MoEngage，OptimizeFT 能够保持其定价竞争力，满足大客户的期望并满足小客户的需求。
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