通过 dbt Core 的 Fivetran 转换优化广告效率：强大的数字案例研究
技术
- 功能应用 - 运输管理系统 (TMS)
- 基础设施即服务 (IaaS) - 云数据库
适用行业
- 建筑物
- 运输
适用功能
- 维护
- 销售与市场营销
用例
- 自主运输系统
- 公共交通管理
关于客户
本案例研究中的客户是一家交通初创公司，该公司一直在努力优化其广告预算效率、用户激活率和营销活动参与度。在与 Mighty Digital 合作之前，由于数据架构效率低下且容易出错，这家初创公司对各种广告活动的成本效益并没有清晰的了解。该初创公司现有的解决方案非常复杂，并且无法提供任何见解，从而导致缺乏数据洞察力、可靠性和可用性、营销活动和广告支出效率低下，并且由于错误而降低了对数据的信任度。
挑战
Mighty Digital 是一家总部位于乌克兰的增长、分析和战略咨询公司，面临着帮助一家交通初创公司优化其广告预算效率、用户激活率和活动参与度的挑战。由于使用 Airflow 和 Python 转换构建的 ETL 管道效率低下，该初创公司对各种广告活动的成本效益没有清晰的了解。数据架构容易出错、丢失数据点，整体效率低下，导致广告结果不准确。现有的解决方案非常复杂，涉及将多个软件拼接在一起以创建一个无法提供任何见解的复杂架构。这导致缺乏数据洞察力、可靠性和可用性、营销活动和广告支出效率低下、无法将数据转化为客户保留优化，以及由于错误而降低对数据的信任。
解决方案
Mighty Digital 为 dbt Core 实施了 Fivetran 转换，以帮助运输初创公司释放其广告数据并提高预算效率。他们从 ETL 转向使用 Fivetran、dbt Core、BigQuery 和 Looker 的基于云的 ELT。 Fivetran 数据模型减少了工程时间并提供了开箱即用的一流建模。 Fivetran 提供了稳定的数据管道，可以使用 Fivetran Transformations for dbt Core 轻松进行转换和扩展。该解决方案使这家初创公司能够在竞争激烈的市场中加速发展，同时通过令人愉快的广告活动满足客户的需求。客户现在拥有集中在一个事实来源的值得信赖、快速的广告洞察。
运营影响
数量效益
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