技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云数据库
适用行业
- 矿业
- 运输
适用功能
- 物流运输
- 销售与市场营销
用例
- 施工管理
- 基础设施检查
服务
- 系统集成
关于客户
HOCHTIEF 是全球最国际化的建筑集团之一,提供复杂的基础设施项目。该公司从事交通基础设施、能源基础设施和城市基础设施领域以及合同采矿业务。 HOCHTIEF 拥有 46,644 名员工,需要强大而高效的数字资产管理解决方案来支持其在多个国家/地区的庞大运营和营销流程。
挑战
HOCHTIEF 是一家国际建筑集团,正在应对管理大量数字内容(包括图像、视频、PowerPoint 演示文稿、Word 文档和 PDF)的挑战。该公司需要一种可以与 Adobe Photoshop、Adobe InDesign 和 Microsoft Office 集成的数字资产管理 (DAM) 解决方案。该解决方案需要通过具有舒适搜索功能的集中式、可扩展媒体数据库来支持销售、营销和沟通活动。 DAM 解决方案预计可供来自 8 个不同欧洲国家的 HOCHTIEF 员工和约 40 个外部合作伙伴使用。此外,HOCHTIEF 还试图通过新闻门户以及网站图像与 CELUM 数据库的自动同步来扩展其现有的 CELUM 解决方案,以减少营销人员的工作量并最大限度地减少错误源。
解决方案
2007 年,HOCHTIEF 用 CELUM 数字资产管理软件取代了其内部多媒体数据库“mmdb”。 CELUM 软件提供了用户友好且直观的界面,允许所有员工直接访问 DAM 系统。当新的相关数据可用时,该软件还提供自动通知。集中式媒体数据库消除了数据冗余,使每个资产可用于多种用途,例如演示、网络下载和印前。该软件还允许以合适的格式直接下载,无需通过电子邮件发送大型附件。相反,用户可以发送相关文件和文件夹的链接。 CELUM OfficeLink 和 CELUM CreativeLink 进行集成,将 Microsoft Office 程序和 Adobe Creative Suite 嵌入到 CELUM 后端。网站和登陆页面的图像每五分钟与 CELUM 定义的对象集合同步一次,从而实现图像和网站内容与数据库的主动、自动交换。
运营影响
数量效益
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