Qlik > 实例探究 > QlikView heightens award-winning customer service focus at Target Express

QlikView heightens award-winning customer service focus at Target Express

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公司规模
Large Corporate
地区
  • Europe
国家
  • United Kingdom
产品
  • QlikView
技术栈
  • Business Intelligence
  • Data Visualization
实施规模
  • Enterprise-wide Deployment
影响指标
  • Customer Satisfaction
  • Brand Awareness
技术
  • 应用基础设施与中间件 - 数据可视化
适用功能
  • 销售与市场营销
用例
  • 供应链可见性(SCV)
服务
  • 数据科学服务
关于客户
Target Express is the largest independent express delivery company in the UK. The company is focused on customer service delivery with a philosophy of “Nobody Takes More Care“. It serves primarily business customers and has built a core base of 5,000 accounts, which includes over 20 FTSE 100 companies and market leaders in key business sectors. Approximately 96% of customers acquired over the last ten years continue to depend on Target Express as a valuable link in their supply and parcel delivery chains. Many new accounts come by way of customer referrals. The company has been recognized for its exceptional service performance with business awards extolling “Customer Care,” “Business of the Year” and other coveted accolades.
挑战
Target Express, the largest independent express delivery company in the UK, was looking to enhance its industry-leading image as an open, proactive business partner. The company wanted to quickly unlock data stored in various systems to provide superior service and share detailed logistical information with customers beyond standard industry KPIs. A key account recognized that a huge repository of information residing in Target Express’ systems would be valuable for conducting their business more effectively. The customer requested access to the data which would disclose what it cost them to operate in a specific area, move specific products, during a specific time of year, and numerous other operational insights.
解决方案
Target Express deployed QlikView to roughly 1,000 users including more than 500 customers and 150 employees – with customized dashboards developed in less than 3 business days. With QlikView Server (64-bit), Target Express provides its customers with increased visibility while handling a large data volume of nearly 200 million customer transactions annually across 5,000+ customers. By enabling fast access to in-depth logistical data, QlikView helped Target Express improve customer satisfaction and, therefore, customer retention rates to 96%. The 64-bit QlikView solution was implemented to enable the creation of dedicated dashboards for any customer who wanted access to every aspect of their transaction data in Target Express systems.
运营影响
  • Increased competitive advantage through superior customer service that helped win new accounts
  • Reduced end-customer response times and tracking to ensure higher on-time delivery rates
  • Enhanced decision-making based on standardized, validated facts rather than extrapolated suppositions
数量效益
  • Improved customer retention rates to 96%

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