Replacing Spreadsheets with Location Intelligence and Spatial Analysis to Increase Sales
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- MapInfo Pro
技术栈
- Advanced Penetration Mapping (APM)
- Geographical Data Mapping
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据可视化
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 电信
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
- 供应链可见性(SCV)
服务
- 软件设计与工程服务
- 系统集成
关于客户
Time Warner Cable is one of the largest providers of video, high-speed data, and phone services in the United States, connecting over 14.5 million customers. Originally a cable television provider, the company expanded its offerings to include high-speed internet, digital phone, and wireless services. Time Warner Cable Business Class provides data, video, and phone services to businesses of all sizes. The company sought to drive additional revenues from untapped markets and turned to Precisely software for advanced mapping and spatial analysis to better understand customer locations, competition, and untapped markets.
挑战
The Los Angeles area is highly competitive, with multiple providers competing for the same customers. Spreadsheets used by sales teams were becoming ineffective in showing the depth of opportunities, challenges, and the competitive landscape. It was difficult to manipulate and interpret data in a manner relevant to the sales teams, which hindered their ability to identify untapped markets and drive additional revenues.
解决方案
The Time Warner Cable Business Development team designed Advanced Penetration Mapping (APM), a web-based mapping software program cross geo-coded with the billing system. This approach uses MapInfo Pro from Precisely to show service penetration levels through multilevel range targeting and color-blend range transitions. By switching from spreadsheets to geographical data mapping analysis, the team identified 15 new areas of subset data, transforming marketing, direct sales, audit, and business development procedures. The sales team could more effectively market Time Warner Cable’s full line of products and services. The solution enabled multiple departments to analyze data in an easy-to-understand format, creating cross-department synergies and identifying unforeseen opportunities. The APM process also increased cost savings through added efficiencies.
运营影响
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