技术
- 网络安全和隐私 - 身份认证管理
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 金融与保险
适用功能
- 质量保证
用例
- 租赁金融自动化
- 时间敏感网络
关于客户
EarlySalary 是一家总部位于印度的金融科技初创公司,为工薪阶层提供即时现金贷款。该公司在 17 个城市开展业务,旨在通过移动应用程序即时提供短期现金或购物贷款,帮助面临月中或月末现金危机的上班族。贷款金额可以从 8,000 印度卢比到 200,000 印度卢比不等,具体取决于个人当前的工资。投资回收期可为 3 个月至 12 个月不等,并且可以选择随时预付款,无需任何罚金或费用。
挑战
EarlySalary 是一家总部位于印度的金融科技初创公司,在贷款周期的关键阶段面临着用户流失的重大挑战。这些阶段包括银行对账单提交、KYC 提交和贷款批准。下降不仅扰乱了贷款周期的完成,而且还对转化率产生了负面影响。作为一家基于应用程序的贷款提供商,EarlySalary 拥有一个多步骤的贷款周期,包括个人资料创建、身份验证、银行对账单提交、KYC 提交和贷款审批。这些阶段的成功完成导致贷款审批阶段,之后贷款金额被支付到用户的帐户。然而,银行对账单提交、KYC 提交和贷款审批阶段的大幅下降阻碍了贷款周期的完成并影响了转换率。
解决方案
为了应对这些挑战,EarlySalary 决定利用电子邮件作为客户参与和保留的主要渠道。他们开展了电子邮件活动,提醒用户完成贷款周期。然而,尽管送达率为 100%,但他们仍面临电子邮件参与度不佳的问题。为了理解并解决这个问题,EarlySalary 与客户参与平台 MoEngage 合作。 MoEngage 对 EarlySalary 的电子邮件计划进行了深入分析,包括电子邮件基础设施、品牌、细分、策略和内容。他们发现,域名声誉不佳导致电子邮件成为垃圾邮件,从而导致参与度不佳。 MoEngage 修改了 EarlySalary 的内容策略、优化了电子邮件模板和个性化电子邮件主题行。他们还修改了用户细分策略,以瞄准正确的用户并突出主要的流失点。此外,MoEngage 还帮助 EarlySalary 确定了量身定制的电子邮件域修复策略,其中包括每日电子邮件活动计划和发送电子邮件的最佳时间。
运营影响
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