Team Speedo：制胜要素 - 重振品牌并推动销售
适用行业
- 化学品
适用功能
- 产品研发
- 销售与市场营销
用例
- 时间敏感网络
关于客户
Speedo 是原创游泳品牌，80 多年来一直引领泳装创新。他们代表了游泳界的顶尖水平，拥有一支由 200 多名来自世界各地的顶尖游泳运动员组成的队伍。
挑战
Speedo 需要重新维护其品牌权威，激励消费者和利益相关者，并在日益拥挤的市场中推动销售。
解决方案
Speedo 打造了“Team Speedo：制胜元素”活动，邀请 24 名世界上最优秀的游泳运动员作为鼓舞人心的自然力量。他们在纽约举办了一场盛大的活动，展示了运动员和新款 Fastskin LZR Racer X 套装，从而揭开了该活动的序幕。
运营影响
数量效益
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