Iris > 实例探究 > Team Speedo：制胜要素 - 重振品牌并推动销售

Team Speedo：制胜要素 - 重振品牌并推动销售

适用行业

化学品

适用功能

产品研发
销售与市场营销

用例

时间敏感网络

关于客户

Speedo 是原创游泳品牌，80 多年来一直引领泳装创新。他们代表了游泳界的顶尖水平，拥有一支由 200 多名来自世界各地的顶尖游泳运动员组成的队伍。

登录后查看完整内容

挑战

Speedo 需要重新维护其品牌权威，激励消费者和利益相关者，并在日益拥挤的市场中推动销售。

登录后查看完整内容

解决方案

Speedo 打造了“Team Speedo：制胜元素”活动，邀请 24 名世界上最优秀的游泳运动员作为鼓舞人心的自然力量。他们在纽约举办了一场盛大的活动，展示了运动员和新款 Fastskin LZR Racer X 套装，从而揭开了该活动的序幕。

登录后查看完整内容

运营影响

The experiential marketing strategy successfully reinvigorated Speedo's brand personality and reasserted its authority in the competitive swimming market. The unveiling event created a significant buzz, with over 50 media outlets in attendance, and global coverage exceeding 300 pieces. The event successfully showcased the Fastskin LZR Racer X suit and highlighted the achievements of Team Speedo. The strategy also added aspirational value to the brand, positioning Speedo as the undisputed leader in competitive swimming. The use of IoT in the form of 3D scanning and simulations for product development demonstrated Speedo's commitment to innovation and quality.

登录后查看完整内容

数量效益

Over 50 media outlets attended the unveiling event, providing extensive coverage.
Global coverage of the event exceeded 300 pieces, including major outlets like Reuters, BBC, AP, Entertainment Tonight, ESPN, Daily Telegraph, and Shortlist.
The team of 24 athletes collectively held 78 Olympic medals and 17 world records.

登录后查看完整内容

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

Wireless GPS Tracking & Security Monitoring

Enhancing the security of hazardous freight and ensuring compliance with Homeland Security’s Transportation Security Administration mandate that all trains carrying chemicals capable of creating a toxic inhalation condition are equipped with on-board safety monitoring systems.

Field Device Asset Management For Chemical Company in China

Chinese chemical subsidiary of multinational corporation serves customers throughout the world. Sales offices and research and technology centers are strategically located to provide rapid response to customer requests. Just two workers were assigned to maintain thousands of intelligent instruments in three production units, so they could do little more than react to device issues as they appeared. This costly maintenance method inevitably led to unexpected downtime when a critical instrument failed. Plant management recognized the need to change from reactive to predictive maintenance for all assets, including instruments and control valves, but help was needed in implementing such a technology-based initiative.

Industrial Workforce Mobility for Improved Safety & Operations

Huntsman Corporation, a global manufacturer and marketer of differentiated chemicals, undertook an aggressive program to eliminate injuries, product defects, and environmental releases at their Port Neches facility. Termed “Project Zero”, this program required a completely mobile solution to empower operations and maintenance personnel to capture defects, track work progress and make process and safety related decisions in real-time.

Honeywell - Tata Chemicals Improves Data Accessibility with OneWireless

Tata was facing data accessibility challenges in the cement plant control room tapping signals from remote process control areas and other distant locations, including the gas scrubber. Tata needed a wireless solution to extend its control network securely to remote locations that would also provide seamless communication with existing control applications.

Advanced Elastomer Systems Upgrades Production

In order to maintain its share of the international market for thermoplastic elastomers AES recently expanded its Florida plant by adding a new production line. While the existing lines were operating satisfactorily using a PROVOX distributed control system with traditional analog I/O, AES wanted advanced technology on the new line for greater economy, efficiency, and reliability. AES officials were anxious to get this line into production to meet incoming orders, but two hurricanes slowed construction.

Maintenance Management pays off for Fertilizer Plant

Locate software to deliver continuing maintenance planning functionality while providing the flexibility for growth and costs savings. The investment to keep home-grown application in pace with growing business is over $1 million.

Wireless GPS Tracking & Security Monitoring

Enhancing the security of hazardous freight and ensuring compliance with Homeland Security’s Transportation Security Administration mandate that all trains carrying chemicals capable of creating a toxic inhalation condition are equipped with on-board safety monitoring systems.

Field Device Asset Management For Chemical Company in China

Chinese chemical subsidiary of multinational corporation serves customers throughout the world. Sales offices and research and technology centers are strategically located to provide rapid response to customer requests. Just two workers were assigned to maintain thousands of intelligent instruments in three production units, so they could do little more than react to device issues as they appeared. This costly maintenance method inevitably led to unexpected downtime when a critical instrument failed. Plant management recognized the need to change from reactive to predictive maintenance for all assets, including instruments and control valves, but help was needed in implementing such a technology-based initiative.

Industrial Workforce Mobility for Improved Safety & Operations

Huntsman Corporation, a global manufacturer and marketer of differentiated chemicals, undertook an aggressive program to eliminate injuries, product defects, and environmental releases at their Port Neches facility. Termed “Project Zero”, this program required a completely mobile solution to empower operations and maintenance personnel to capture defects, track work progress and make process and safety related decisions in real-time.

Honeywell - Tata Chemicals Improves Data Accessibility with OneWireless

Tata was facing data accessibility challenges in the cement plant control room tapping signals from remote process control areas and other distant locations, including the gas scrubber. Tata needed a wireless solution to extend its control network securely to remote locations that would also provide seamless communication with existing control applications.

Advanced Elastomer Systems Upgrades Production

In order to maintain its share of the international market for thermoplastic elastomers AES recently expanded its Florida plant by adding a new production line. While the existing lines were operating satisfactorily using a PROVOX distributed control system with traditional analog I/O, AES wanted advanced technology on the new line for greater economy, efficiency, and reliability. AES officials were anxious to get this line into production to meet incoming orders, but two hurricanes slowed construction.

Maintenance Management pays off for Fertilizer Plant

Locate software to deliver continuing maintenance planning functionality while providing the flexibility for growth and costs savings. The investment to keep home-grown application in pace with growing business is over $1 million.

Wireless GPS Tracking & Security Monitoring

Enhancing the security of hazardous freight and ensuring compliance with Homeland Security’s Transportation Security Administration mandate that all trains carrying chemicals capable of creating a toxic inhalation condition are equipped with on-board safety monitoring systems.

Field Device Asset Management For Chemical Company in China

Chinese chemical subsidiary of multinational corporation serves customers throughout the world. Sales offices and research and technology centers are strategically located to provide rapid response to customer requests. Just two workers were assigned to maintain thousands of intelligent instruments in three production units, so they could do little more than react to device issues as they appeared. This costly maintenance method inevitably led to unexpected downtime when a critical instrument failed. Plant management recognized the need to change from reactive to predictive maintenance for all assets, including instruments and control valves, but help was needed in implementing such a technology-based initiative.

Industrial Workforce Mobility for Improved Safety & Operations

Huntsman Corporation, a global manufacturer and marketer of differentiated chemicals, undertook an aggressive program to eliminate injuries, product defects, and environmental releases at their Port Neches facility. Termed “Project Zero”, this program required a completely mobile solution to empower operations and maintenance personnel to capture defects, track work progress and make process and safety related decisions in real-time.

© 2015-2025 Asia Growth Partners Limited | 隐私条款

联系我们

欢迎与我们交流!

感谢您的信息！
我们会很快与你取得联系。