Hotjar > 实例探究 > 提高入职转化率：ClassHero 案例研究

提高入职转化率：ClassHero 案例研究

技术

网络安全和隐私 - 身份认证管理

适用行业

教育

适用功能

销售与市场营销

服务

系统集成

关于客户

ClassHero 是一家初创公司，为教师提供一款应用程序来布置和复习数学作业。他们为新用户提供了一个入职流程来设置帐户并开始使用该应用程序。

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挑战

ClassHero 的入职率从 75% 下降到 39%，下降了 48%。销售运营经理约翰需要找出下降的原因并找到解决方案。

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解决方案

John 使用 Hotjar 会话记录来识别入职流程中的错误，例如压倒性的自动完成和下拉困难。然后，他使用 Hotjar要点对这些问题进行分组并确定优先级，从而使他能够有效地将这些问题传达给他的团队。这些问题得到了解决，几乎立即得到了解决方案。

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运营影响

The use of Hotjar and its Highlights feature allowed John to quickly identify and prioritize the issues causing the drop in onboarding rates. This led to an almost instantaneous solution, with the Chief Product Officer prioritizing these fixes. The use of Hotjar also allowed John to convince the entire company to prioritize his identified issues. Furthermore, John set up a Slack channel to monitor priority recordings in Hotjar, enabling him to stay on top of any new issues or opportunities. This proactive approach not only helped in resolving the immediate issues but also in identifying opportunities for improvement. For instance, after watching hundreds of recordings, John noticed that first-time teachers wanted to preview what the homework would look like for students before assigning it. This insight led to a layout update, making the homework preview section more visible, which resulted in a significant increase in the percentage of new teachers hitting the critical next milestone after onboarding.

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数量效益

Identified and fixed several bugs causing a 48% drop in onboarding rates
Reverted the 48% onboarding drop in just a week due to the changes
The percentage of new teachers who hit the critical next milestone after onboarding more than doubled, from 30% to 65%

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