非洲 B2B 贸易革命：goAfrica 案例研究
技术
- 平台即服务 (PaaS) - 应用开发平台
- 机器人 - 轮式机器人
适用行业
- 电子产品
- 运输
适用功能
- 物流运输
- 采购
用例
- 最后一英里交付
- 交通模拟
服务
- 系统集成
关于客户
goAfrica 是一个 B2B 市场，旨在促进非洲境内的贸易。该平台易于使用，具有专为移动访问而设计的市场领先的 B2B 功能。它提供多种受欢迎的产品，包括手机、电子产品、美容产品和服装，这些产品直接从主要位于中国的领先供应商处采购。 goAfrica还提供报价请求（RFQ）功能、跨境交付的高效物流合作伙伴关系以及确保安全交易的验证和检查解决方案。该公司已发展了强大的全球物流、银行和技术战略合作伙伴，以加强客户访问、先进功能和竞争地位。
挑战
goAfrica 是一个旨在促进非洲内部贸易的 B2B 市场，在成为非洲阿里巴巴的过程中面临着重大挑战。尽管创始人在非洲拥有丰富的经验，但他们不确定如何创建一个可以容纳多种语言和货币的全球市场。他们还面临着安全处理潜在巨额付款的艰巨任务。例如，如果一位肯尼亚买家想从日本小松购买一台价值 50 万美元的联合收割机，他们如何确保订单按预期付款和发货？创始人需要一个解决方案，不仅能提供安全的支付系统，还能让买家和供应商之间轻松沟通、实时货币兑换，并为供应商提供展示其产品的平台。
解决方案
Clarity eCommerce 为 goAfrica 的挑战提供了全面的解决方案。他们首先将该平台与 Payoneer 集成，后者为全球转账提供托管账户。这确保了付款在货物交付之前得到安全保存，从而保护了买方和供应商。 Clarity 还添加了多商店和多语言模块，允许每个供应商建立自己的商店、上传产品、设置定价以及添加图像和描述。还包括实时聊天界面，以促进买家和供应商之间的沟通。为了处理多种货币的发行，集成了第三方API以提供实时货币兑换率。 Clarity 还添加了一个企业目录，以帮助展示参与市场的公司。最后，Clarity 实现了跨源资源共享 (CORS)，允许 goAfrica 集成自己的 WordPress 前端营销网站，该网站可以显示 .NET 菜单、特色产品等。
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