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Verloop.io > 实例探究 > Revolutionizing Customer Support in the Takaful Industry: Watania Takaful’s Success Story

Revolutionizing Customer Support in the Takaful Industry: Watania Takaful’s Success Story

Verloop.io Logo
公司规模
Large Corporate
地区
  • Middle East
国家
  • United Arab Emirates
产品
  • Verloop.io Conversational AI Platform
  • WhatsApp Business API
  • Facebook Chatbot
  • Website Chatbot
技术栈
  • Conversational AI
  • Multilingual Support
  • Omnichannel Support
实施规模
  • Enterprise-wide Deployment
影响指标
  • Customer Satisfaction
  • Digital Expertise
  • Productivity Improvements
技术
  • 分析与建模 - 机器学习
  • 功能应用 - 远程监控系统
服务
  • 软件设计与工程服务
  • 系统集成
关于客户
Watania Takaful provides a range of takaful products, including motor, health, travel, home, and personal accident coverage. It operates in compliance with Islamic Shari’ah principles and UAE Federal Law. In 2021, Watania Takaful merged with Noor Takaful, solidifying its position as one of the foremost takaful providers in the UAE. The company is headquartered in Dubai, UAE, and has branches in Sharjah, Deira, and Abu Dhabi. Watania Takaful is committed to offering Shari’a-compliant insurance solutions, which are rooted in mutual cooperation and shared responsibility, providing an alternative to conventional insurance. The global Takaful market is growing rapidly, and Watania Takaful is well-positioned to capitalize on this growth, given its strong presence and comprehensive range of products.
挑战
As a prominent takaful provider, Watania Takaful consistently encounters a multitude of inquiries ranging from claims processing, policy renewals, purchasing new insurance policies, to general queries, and even the registration of complaints. This diverse array of customer interactions is a testament to Watania Takaful’s widespread presence across the UAE region and the diverse needs of its clientele. With no presence of a unified platform, customers had to rely on either visiting the branches or IVR systems for the needful. Thus increasing the resolution time of any query or sales.
解决方案
Considering the encountered challenges and the diverse customer base, Watania Takaful, in collaboration with Verloop.io, introduced an omnichannel, multilingual customer support system across various platforms: Website, WhatsApp, and Facebook. They unveiled the Conversational AI platform, offering seamless interactions in both English and Arabic. This bilingual capability significantly broadened their accessibility and catered to a wider audience base, ensuring that customers could engage comfortably in their preferred language. The conversational AI solution was launched to resolve various queries, including claim requests, new takaful enquiries and renewals, suggestions and complaints, general enquiries, emergency roadside assistance, and buying motor insurance. Customers could apply for claims, enquire about new products, register complaints, and even buy insurance for their cars through the conversational bot, Ameena.
运营影响
  • The average bot deflection rate showcases the number of queries resolved without the aid of agents. And for Watania Takaful, the bot deflection improved by 54.36%.
  • The average number of returning users across different platforms, seeking assistance or purchasing new insurance policies, experienced a notable improvement of 14.89%. This signifies an enhanced engagement and satisfaction level among their customer base.
  • Previously, the typical resolution time for takaful queries spanned several days. Now, this duration has been dramatically shortened to an average of just 13.09 hours, vastly enhancing the efficiency and responsiveness of the process.
  • As a result of enhancements in both bot deflection and resolution time, the overall customer satisfaction score saw a remarkable improvement, surging by an impressive 47.7%. This indicates a substantial rise in customer contentment and successful query resolutions.
数量效益
  • 54.36% Bot Deflection Improved
  • 14.89% Recurring Users Improved
  • 47.7% CSAT Improved

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