Iris > 实例探究 > 我们已经为此准备了一项锻炼方案 - Virgin Active 旨在在健身市场中脱颖而出的活动

我们已经为此准备了一项锻炼方案 - Virgin Active 旨在在健身市场中脱颖而出的活动

适用功能

销售与市场营销

关于客户

客户是Virgin Active，一个提供健身房和健身服务的运动品牌。

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挑战

我们面临的挑战是使 Virgin Active 品牌从“新年决心”市场中脱颖而出，并开展一场宣传活动，重新唤起 Virgin Active 的态度、智慧和魅力。

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解决方案

解决方案是创建一个名为“We’ve Got A Workout For That”的完全整合的活动，该活动针对城市派对动物，并改变人们对锻炼的单调看法。

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运营影响

The operational results of the campaign were not explicitly mentioned in the article. However, it can be inferred that the campaign likely led to increased brand visibility and engagement, given its integrated nature and wide reach across multiple countries and platforms. By targeting a specific demographic and aligning the brand with their lifestyle, Virgin Active may have also succeeded in attracting a new customer base. The campaign's innovative approach to fitness marketing could have also helped to change perceptions of working out, making it more appealing and less monotonous for potential customers.

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