通过营销自动化提高招聘效率：莫特麦克唐纳案例研究
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云数据库
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
关于客户
莫特麦克唐纳是一家全球工程公司，专门提供工程、管理和开发咨询服务。他们在寻找高度专业化的工程人才方面面临挑战，需要更可持续的招聘解决方案。
挑战
与许多组织一样，莫特麦克唐纳采用传统的被动招聘模式。随着高度专业化的工程人才变得越来越难找到，莫特麦克唐纳需要一个长期、可持续的招聘解决方案。
解决方案
Mott MacDonald 实施了 iCIMS 营销自动化，以有效管理其候选人管道并改进关键业务指标。他们使用营销自动化来创建定期接触点并在整个招聘过程中培养候选人。根据候选人的行为自动对其进行细分，从而允许招聘人员发送个性化消息。使用品牌表格和登陆页面来增加选择接收招聘电子邮件内容的候选人数量。
运营影响
数量效益
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