彻底改变脊柱植入技术：Paradigm Spine 的 Coflex 案例研究
技术
- 平台即服务 (PaaS) - 设备管理平台
- 可穿戴设备 - 植入物
适用行业
- 建筑物
- 水泥
适用功能
- 产品研发
- 销售与市场营销
用例
- 楼宇自动化与控制
- 远程手术
关于客户
Paradigm Spine, LLC 是一家致力于改善脊柱疾病患者生活质量的公司。该公司成立于2005年，旨在成为非融合脊柱植入技术领域的领导者。他们的使命是提供以外科医生为中心、针对特定适应症和数据驱动的产品。 Paradigm Spine 目前是全球脊柱市场的创新领导者，并相信存在改善腰椎管狭窄和年龄相关脊柱畸形患者治疗选择的重大机会。他们的产品 coflex 椎板间稳定装置是一种单件式钛植入物，旨在治疗中度至重度椎管狭窄，而无需将患者的骨头融合在一起。
挑战
Paradigm Spine 是非融合脊柱植入技术的领导者，正准备推出一款新产品 Coflex 层间稳定装置。该创新产品旨在改善患有腰椎管狭窄和年龄相关脊柱畸形的患者的生活质量。然而，该公司在有效营销产品方面面临着重大挑战。营销总监 Lori 的任务是寻找一家设计公司来为产品发布创建一个新的营销网站。由于洛里还忙着准备新闻稿和产品参观，时间紧迫和监督有限，这使得挑战变得更加复杂。该公司需要一个解决方案，不仅可以创建有效的营销网站，还可以为潜在患者和外科医生提供一个用户友好的平台来了解该产品。
解决方案
洛里之前曾工作过的一家设计公司 Clarity 被选来设计和建造新的营销网站。鉴于 Paradigm Spine 团队之前使用 WordPress 的经验，选择该平台作为 CMS。设计过程从创建外科医生定位器和自定义移动响应模板开始。构建自定义动画是为了允许在不离开内容区域的情况下浏览不同的产品页面。设计保持简单、干净，采用大字体和清晰的图片，以满足 Paradigm 访客的老年群体。导航被简化为单一级别，只有 SEO 设置和配置所需的页面，以增加流量并在产品的市场目标中保持竞争力。该网站还包括一个类似于向导的调查问卷，供访问者确定他们是否是该产品的候选者，并提供了动画、用户友好的体验来了解有关该设备的更多信息。
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