技术
- 基础设施即服务 (IaaS) - 虚拟私有云
- 可穿戴设备 - 虚拟现实(VR)眼镜/耳机/控制器
适用行业
- 教育
- 食品与饮料
服务
- 培训
关于客户
虚拟学习学院葡萄酒教育项目的客户多种多样,从葡萄酒行业经验丰富的专业人士到刚刚开始葡萄酒之旅的新手。这些人有兴趣扩展他们的葡萄酒知识,但可能因传统葡萄酒教育项目的成本和不灵活性而望而却步。他们可能会欣赏学院数字平台提供的经济性、灵活性和便利性。购买单个模块或完整课程的能力使他们能够根据自己的特定需求和兴趣定制学习。此外,该计划的 B2B 实施还迎合了葡萄酒行业中寻求教育其员工或客户的企业。
挑战
2020年全球葡萄酒市场估计为3459亿美元,预计到2027年将达到4561亿美元。这种增长伴随着葡萄酒消费的激增,导致对葡萄酒教育的需求增加。然而,传统的葡萄酒教育项目可能非常昂贵,限制了许多感兴趣的消费者的参与。此外,对于那些日程繁忙或地理限制的人来说,亲自上课可能会成为一个障碍。 2020 年,虚拟学习学院发现了这些挑战,并认为需要对葡萄酒教育的提供方式进行根本性改变。他们的目标是开发一个负担得起、方便且灵活的葡萄酒教育计划,可以满足所有人的需求,从寻求加深专业知识的经验丰富的专业人士到踏上葡萄酒之旅的新手。
解决方案
虚拟学习学院与 CD2 Learning 合作,创建了一个完全移动的葡萄酒教育数字平台。 CD2 Learning 的内容开发团队与学院合作开发了葡萄酒教育目录,其中包含 13 个葡萄酒教育模块。这些模块可以作为区域套餐的一部分单独购买,也可以作为一门完整课程购买,为学习者提供了灵活性和经济性。为了分配项目访问权限,虚拟学习学院利用了 CD2 Learning 的电子商务店面。这使他们能够实施 B2B 和直接面向消费者的 B2C 模式,进一步扩大其教育计划的范围。这种通过数字平台提供的创新葡萄酒教育方法,使更广泛的受众更容易、更方便地了解葡萄酒。
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