罗宾逊超市始终将客户放在业务的核心位置
公司规模
Large Corporate
地区
- Asia
国家
- Philippines
产品
- Blue Yonder’s merchandise management capabilities
- Blue Yonder’s space planning capability
技术栈
- Database Management
- Data Analysis
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 数据科学服务
- 系统集成
关于客户
罗宾逊超市是菲律宾第二大多渠道零售商罗宾逊零售控股公司 (RRHI) 的子公司。该超市提供种类繁多的产品，满足客户的日常需求。随着业务扩展到新地区并增加新的细分市场和子业态，对高效且装备精良的供应链流程的需求变得日益明显。该超市的目标是确保货架上始终有满足客户需求的产品。
挑战
罗宾逊超市是罗宾逊零售控股公司 (RRHI) 的子公司，也是菲律宾第二大多渠道零售商。随着业务的增长，进军新地区并增加新的细分市场和子业态，他们的手动流程和遗留系统变得效率低下且限制性强。向新地区和新业态扩张需要细分客户群，以提供定制且引人入胜的货架商品组合。超市必须确保货架上始终有满足客户需求的产品。需要一个高效且装备精良的供应链流程来应对货架库存持续不足的挑战。
解决方案
罗宾逊决定实施 Blue Yonder 商品管理功能的最新版本，15 年前他们首次与 Blue Yonder 合作。罗宾逊现在可以创建金额和数量更大的采购订单，以满足不断增长的需求，为 SKU 和商店附加无限属性，以帮助提供更深入的数据分析，并为交易分配更长的参考序列，以避免不断清除记录。该系统还提供了改进的数据后端处理和交易管理功能，使罗宾逊可以专注于他们的客户。他们现在使用 Blue Yonder 的空间规划功能为每种格式创建通用规划图，并结合展示指南，帮助商店在货架上正确、公平地展示合适的商品组合。
运营影响
数量效益
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