SaaScend Gains Visibility into Buyer Engagement
公司规模
SME
地区
- America
国家
- United States
产品
- Enable Us content management
- Enable Us Digital Sales Room
- Seller and buyer insights
技术栈
- Content Management System
- Sales Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 销售与市场营销
服务
- 云规划/设计/实施服务
关于客户
SaaScend is a revenue operations consultancy based in Concord, California. Founded in 2015, the company has a team size of 11-50 employees. SaaScend is on a mission to guide organizations to push the envelope of revenue success using Rev Ops domain expertise and cutting-edge technologies to optimize an organization’s processes, so they can focus on go-to-market. With over 300 customers, the company is quickly expanding to serve existing and new customers. The ability to succinctly articulate the company’s value proposition and how SaaScend helps an organization’s revenue operations is key to its operations.
挑战
SaaScend, a revenue operations consultancy, was facing challenges in managing, sharing, and tracking sales content. The sales and marketing teams were spending 2-5 hours a week managing, distributing, and answering questions about content. The content was saved in multiple locations, making it difficult for sellers to find it quickly. Moreover, the team lacked visibility into prospects’ engagement and interest during the sales process, as well as into content effectiveness, influence on sales deals, and sales team usage.
解决方案
SaaScend partnered with Enable Us to provide the right mix of seller and buyer enablement tools to make the process more efficient, transparent, and personal. The Enable Us platform was implemented, set up, and users were trained in two weeks. The platform included sales content management, digital sales rooms, and seller and buyer insights. All sales content was centralized into a single content library, with content filters created based on persona, industry, company firmographics, and more. Digital room templates mapped to the buying stage or the ability to clone existing rooms standardized the sales process for SaaScend. The sales team promptly receives notifications whenever prospects view, engage with, or share a room, significantly enhancing their insight into a prospect’s engagement and journey.
运营影响
数量效益
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