ThoughtSpot > 实例探究 > Self-service with ThoughtSpot helps T-Mobile Netherlands sustain market leadership by boosting analyst productivity and cutting IT costs

Self-service with ThoughtSpot helps T-Mobile Netherlands sustain market leadership by boosting analyst productivity and cutting IT costs

公司规模

Large Corporate

地区

Europe

国家

Netherlands

产品

ThoughtSpot
Qlik
Tableau
Amazon Web Services (AWS)

技术栈

Cloud Computing
Self-Service Analytics
Data Integration

实施规模

Enterprise-wide Deployment

影响指标

Cost Savings
Customer Satisfaction
Productivity Improvements

技术

平台即服务 (PaaS) - 数据管理平台
分析与建模 - 预测分析
应用基础设施与中间件 - 数据交换与集成

适用行业

电信

适用功能

销售与市场营销
商业运营

服务

云规划/设计/实施服务
系统集成
数据科学服务

关于客户

T-Mobile Netherlands is the largest mobile network operator in the Netherlands, serving 6.9 million mobile customers. It is one of the fastest-growing telecom companies in Europe, driven by transformation efforts led by its former owner, Deutsche Telekom. T-Mobile Netherlands offers a range of services, including mobile, landline, interactive TV, and broadband, under the 'quad-play' model. The company is focused on maintaining its leadership position in the competitive telecom market, where customer retention is crucial for financial success. T-Mobile Netherlands is committed to providing its customer-facing teams with the insights needed to retain and delight loyal subscribers.

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挑战

T-Mobile Netherlands faced challenges in maintaining its market leadership due to the constant battle for customer loyalty and the increasing complexity of customer data. The company had been using BI tools like Qlik and Tableau, but the recent growth and explosion of customer data made it difficult to keep up with the demand for insights. The existing solutions were taking too long to deliver essential customer data to frontline teams, leading to delays in problem-solving and dealmaking. The company needed a solution that would allow business users to access relevant data quickly and independently, without relying heavily on IT and data experts.

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解决方案

To address the challenges, T-Mobile Netherlands implemented a three-step plan to democratize data access. The plan involved moving as much data as possible to the cloud, making the most relevant data available on demand, and providing open access to data through ThoughtSpot. T-Mobile chose ThoughtSpot for its self-service capabilities, allowing users to access data insights quickly and easily, similar to a Google search. The implementation was supported by consulting partner Wipro Technologies and cloud hosting supplier Amazon Web Services (AWS). The transition to ThoughtSpot enabled T-Mobile to replace its old BI dashboards and empower employees to analyze data independently, leading to faster decision-making and improved customer support.

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运营影响

T-Mobile Netherlands' data analysts gained 40 more days of labor per month by reducing custom BI requests, allowing them to focus on complex cases.
The move to self-service analytics with ThoughtSpot resulted in significant savings, estimated at roughly €1 million annually, by reducing the time spent on routine frontline queries.
The transition to ThoughtSpot accelerated the M&A due diligence process, enabling T-Mobile to provide critical data answers in less than 15 minutes, enhancing the company's reputation during negotiations.
The implementation of ThoughtSpot empowered marketing and data analysts to quickly build and analyze complex data sets, improving their ability to respond to market changes and customer needs.

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数量效益

Estimated savings of €1 million annually in data analyst and outsourced IT time.
Data analysts gained 40 more days of labor per month by reducing custom BI requests.
Critical data questions answered in less than 15 minutes during M&A due diligence.

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