技术
- 网络与连接 - 网关
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 服装
- 电子商务
适用功能
- 采购
用例
- 时间敏感网络
- 资产跟踪
关于客户
Shopo 是印度领先的电子商务平台之一 Snapdeal 的开放式 C2C 市场。它允许用户购买和销售各种产品,包括服装、鞋类、配饰和家居产品,所有这些都可以在应用程序上友好的聊天界面中进行。该平台旨在吸引卖家和买家,为他们提供独特且用户友好的市场体验。该应用程序的用户是希望销售其产品或希望购买各种类别商品的个人。
挑战
Shopo 是 Snapdeal 旗下的开放式 C2C 市场,在吸引卖家和买家使用其应用程序方面面临着独特的挑战。该公司需要让用户熟悉新的市场平台,并帮助他们完成设置商店、启用支付网关以及购买或销售商品等任务。 80-90% 的应用程序在使用一次后就会被删除,这一事实使这一挑战变得更加复杂。如果用户不了解如何使用应用程序,他们就不会使用它。 Shopo 需要确保用户在使用一次应用程序后不会删除该应用程序,而要实现这一目标,成功的入门是关键。这意味着帮助用户了解方向,教他们如何完成关键任务,并让他们想要回来获得更多。
解决方案
为了应对这一挑战,Shopo 采用了一种独特的“永远在线”方法,定期向用户发送相关推送,让他们能够适应应用程序。这种方法旨在让用户以一种轻松的方式逐步熟悉该应用程序。通知之间完美的时间间隔也意味着用户有理由在更长的时间内(一周)打开并使用该应用程序;大多数人放弃该应用程序的同一时期。 Shopo 还持续采用基于关键用户“事件”的智能触发推送,以便用户始终与应用程序互动。这些智能触发器有助于跟踪应用程序上的用户“事件”,并帮助他们从上次中断的地方继续。
运营影响
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