Spil Games Enables 500% ROI, Cuts Week from Reporting Timeline
公司规模
Large Corporate
地区
- Europe
国家
- Netherlands
产品
- Tableau Server
- Tableau Desktop
- HP Vertica enterprise data warehouse
技术栈
- Tableau
- HP Vertica
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
- Revenue Growth
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 消费品
适用功能
- 离散制造
- 产品研发
用例
- 实时定位系统 (RTLS)
- 质量预测分析
服务
- 数据科学服务
- 系统集成
关于客户
Spil Games is a company headquartered in the Netherlands that publishes and distributes mobile games to more than 100 million monthly users. The company's portfolio includes games like Troll Face Quest, My Dolphin Show, and Uphill Rush, which are drawing in ever-more audiences, especially from mobile gaming applications. This success creates massive volumes of data, which the company wanted to leverage to improve user gaming experience and optimize their operations. The company had already deployed an HP Vertica enterprise data warehouse (EDW) as a data source for reporting, which integrated with more than 100 data sources.
挑战
Spil Games, a company that publishes and distributes mobile games to over 100 million monthly users, was struggling to extract insights from its massive volumes of data. The company wanted to build dashboards based on multiple data sources quickly and easily to drive data-driven decisions on a daily basis. The data they wanted to learn more about included everything from game loading times and search engine advertising optimization, to user demographics. At the time, Spil Games already had a BI tool in place for dashboards, but it was inefficient and time-consuming, taking 44 clicks simply to update one dashboard.
解决方案
Spil Games implemented Tableau Server and Tableau Desktop to make data analysis faster, easier, and self-service. The company started with a Tableau Server license and 10 Desktop licenses, which quickly grew to 25 Desktop licenses, equivalent to about one-fifth of the company’s staff. All business-facing departments and the Spil Games leadership team use Tableau to understand their data. Some engineering departments, including payments and portal management, also rely on Tableau. The HP EDW collects data from all directions: an Event Tracker which tracks user activity on the website, the production system for user account information and payments, external sources such as advertising partners and Google Analytics. Using Tableau, the team is able to visualize and query this data almost any way they choose.
运营影响
数量效益
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