技术
- 自动化与控制 - 人机界面 (HMI)
- 传感器 - 空气污染传感器
适用行业
- 服装
- 塑料
关于客户
本案例研究中的客户是 BRITA,一家专门生产水过滤产品的公司。
挑战
面临的挑战是解决一次性塑料水瓶污染问题并提升 BRITA 的可持续信誉。
解决方案
该解决方案涉及与时装设计师 Henry Holland 合作,用回收塑料废料制作一系列限量版标语 T 恤。这些 T 恤在 Henry Holland 的网站上出售,利润捐赠给海洋保护协会。环境慈善家莉莉·科尔也参与其中,鼓励人们改用可重复使用的瓶子。制作了一段以设计师和模特为主角的强大视频,并举行了新闻发布会以启动该活动。
运营影响
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