Tableau Delivers Rapid Analytics and Reporting for Marketing Automation Application
公司规模
SME
地区
- America
国家
- United States
产品
- Tableau
技术栈
- Data Visualization
- Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 应用基础设施与中间件 - 数据可视化
适用行业
- Software
适用功能
- 产品研发
- 销售与市场营销
用例
- 质量预测分析
服务
- 数据科学服务
关于客户
Predicta is a company that specializes in online marketing intelligence services. Founded in 1999, the company has developed proprietary solutions that include an ad serving platform and a Web analytics suite. These solutions allow online marketers to leverage the power of the Internet as a new marketing channel. Predicta's services are designed to provide insights and intelligence that can help marketers optimize their online marketing strategies and achieve better results.
挑战
Predicta, an online marketing intelligence services company, was facing a challenge with its product development and customer service. The company's developers were spending a significant amount of time creating filters, drill-downs, graphs, and other capabilities into the company’s product interfaces. This was diverting a large share of developmental resources from creating new features. Additionally, Predicta’s current analytical capabilities required technical knowledge, causing customer questions to be directed to IT instead of the analysts, further impacting IT’s productivity. Predicta recognized that it needed to improve reporting capabilities to enhance the customer experience and make the best use of resources.
解决方案
Predicta decided to implement Tableau as the main analysis and reporting solution. This decision was aimed at freeing up development and IT resources and making the customer experience significantly easier. With Tableau, Predicta developers were able to dedicate 70% more time to creating product-enhancing features. In addition, Predicta analysts and customers now have the ability to quickly explore data through easily customized visualization— something the old software couldn’t do. Visualizations that used to take 2 weeks now take only hours with Tableau. The analysts themselves can now generate more effective visualizations by leveraging expertise about specific customers’ needs that IT does not have.
运营影响
数量效益
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