实例探究 > Taking Ownership of Recruitment Marketing

Taking Ownership of Recruitment Marketing

公司规模

Large Corporate

地区

America

国家

United States

产品

Phenom Talent Experience Management (TXM) platform
Phenom Career Site
Phenom CMS
Phenom Campaigns
Phenom Talent Analytics

技术栈

AI-driven job recommendations
Phenom CRM
Phenom CMS
Phenom Talent Analytics

实施规模

Enterprise-wide Deployment

影响指标

Brand Awareness
Customer Satisfaction
Digital Expertise
Productivity Improvements

技术

分析与建模 - 预测分析
应用基础设施与中间件 - 数据可视化
功能应用 - 远程监控系统

适用行业

电信

适用功能

商业运营
人力资源

服务

软件设计与工程服务
系统集成

关于客户

With over 4.5 million customers, UScellular™ is one of the largest wireless service carriers in the nation. Consistently honored as a top workplace, UScellular™ empowers its 5,400 associates to make meaningful contributions to its success. The company is dedicated to providing excellent service and innovative solutions to its customers, making it a significant player in the telecommunications industry. UScellular™ is committed to fostering a positive work environment and continuously improving its recruitment and talent acquisition processes to attract and retain top talent.

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挑战

UScellular™ wanted to improve the delivery of their recruitment strategies and turned to RPO provider, AgileOne, to enhance this process. During the beginning phase of their partnership, UScellular™ presented challenges and pain points that intertwined with promoting their employer brand to increase candidate engagement on their career site. With these challenges top-of-mind, the talent acquisition team partnered with AgileOne to digitize the recruitment process, so together the teams could: • Edit the career site in real time, without external assistance • Increase overall candidate volume • Optimize recruitment marketing ROI

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解决方案

Shortly after implementing the Phenom TXM platform, the company saw immediate results and impact to their talent acquisition process. By implementing a Phenom Career Site, UScellular™ candidates started to receive AI-driven job recommendations based on their skills, interests, and geographic location. Further, both active and passive candidates were captured in the Phenom CRM. With Phenom CMS, UScellular™ was able to save time and eliminate additional steps with the branding team — and taking more control helped them increase productivity. The TA team was provided the ability to create landing pages, tailor specific messaging for events, and rapidly respond in real time to necessary changes. To increase brand awareness and applicant flow for the corporate office, UScellular™ used Phenom Campaigns to launch a recruitment marketing campaign targeting the Chicago area. With the ability to put tracking tokens on each digital channel, the company was able to try better channels and maximize recruitment spend. Using Phenom Talent Analytics allowed the team to track more data, such as open rates, traffic sources, and hiring statuses. UScellular™ was able to find the true ROI from their campaign launch. The data and analytics also provided more agile decision making to optimize their recruitment efforts.

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运营影响

Hyper-personalized Career Site: By implementing a Phenom Career Site, UScellular™ candidates started to receive AI-driven job recommendations based on their skills, interests, and geographic location. Further, both active and passive candidates were captured in the Phenom CRM.
Fast Content Management: With Phenom CMS, UScellular™ was able to save time and eliminate additional steps with the branding team — and taking more control helped them increase productivity. The TA team was provided the ability to create landing pages, tailor specific messaging for events, and rapidly respond in real time to necessary changes.
More Effective Campaigns: To increase brand awareness and applicant flow for the corporate office, UScellular™ used Phenom Campaigns to launch a recruitment marketing campaign targeting the Chicago area. With the ability to put tracking tokens on each digital channel, the company was able to try better channels and maximize recruitment spend.
Deeper Analytics: Using Phenom Talent Analytics allowed the team to track more data, such as open rates, traffic sources, and hiring statuses. UScellular™ was able to find the true ROI from their campaign launch. The data and analytics also provided more agile decision making to optimize their recruitment efforts.

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数量效益