Tallink 保持定价和收入稳健
公司规模
Large Corporate
地区
- Europe
国家
- Estonia
产品
- Blue Yonder Revenue Management Solution
技术栈
- Automation
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
技术
- 分析与建模 - 预测分析
适用行业
- 海洋与航运
适用功能
- 销售与市场营销
用例
- 补货预测
服务
- 数据科学服务
关于客户
Tallink Grupp 是波罗的海地区领先的优质迷你邮轮和客运服务提供商。该公司不断创新，以跟上不断增长的客户需求和通过自动化实现业务扩张的步伐。随着船上购物成为 Tallink 最大的收入来源，在支持定价政策和收入决策时，除了机票收入外，考虑辅助收入也变得至关重要。Tallink 的愿景是开拓欧洲优质商务远洋班轮旅游市场。
挑战
Tallink Grupp 是波罗的海地区领先的优质迷你游轮和客运服务提供商，随着客户需求和业务扩张的不断增长，该公司面临着挑战。该公司最大的收入来源是船上购买，因此在制定定价政策和收入决策时，除了考虑机票收入外，还必须考虑辅助收入。该公司还面临着大量最后一刻的在线旅行预订，这使得制定有效的定价决策变得困难。Tallink 认为定价决策自动化将使他们能够专注于可以增加收入的新趋势。
解决方案
Tallink 与 Blue Yonder 合作实施了一项解决方案，该解决方案将在优化过程中考虑机上收入，以最大限度地提高所有客户的总贡献。Blue Yonder 解决方案使 Tallink 能够优先安排日常工作，专注于最重要的问题和收入机会。该解决方案灵活的业务规则使 Tallink 能够保持出发票销售量达到预期，同时专注于需要更多关注以增加收入的新趋势。自实施以来，Tallink 的乘客数量和收入都有所增加，利用率提高了 8%。该公司已经能够取得变革性进展并重新定义其客户体验，同时受益于需求预测准确性的提高。
运营影响
数量效益
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