TATA CLiQ Enhances E-commerce Platform with Catchpoint's Digital Experience Management Solution
公司规模
Large Corporate
地区
- Asia
国家
- India
产品
- Catchpoint
- Selenium
技术栈
- Synthetic Monitoring
- Real User Monitoring (RUM)
- Selenium Scripting
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 电子商务
适用功能
- 商业运营
- 质量保证
用例
- 预测性维护
- 远程资产管理
- 实时定位系统 (RTLS)
服务
- 系统集成
- 测试与认证
关于客户
TATA CLiQ, a subsidiary of the TATA Group, is an omnichannel e-commerce platform that integrates online and offline retail services. It serves 2.5 million daily customers, providing a seamless shopping experience by offering a single view of orders, stock, and customers across online and store channels. As part of the multinational conglomerate TATA Group, TATA CLiQ leverages its extensive resources and expertise to deliver a robust and efficient e-commerce platform. The company is focused on enhancing customer experience by optimizing its technology stack to ensure smooth operations and high customer satisfaction. With a commitment to innovation and excellence, TATA CLiQ continues to evolve its platform to meet the dynamic needs of its diverse customer base.
挑战
TATA CLiQ faced challenges with their complex multi-layered architecture, requiring an integrated digital experience management solution to detect and fix performance issues before they impact customers. They needed real-time insights into customer-centric parts of their service delivery chain for both desktop and mobile sites. Ensuring optimal page load times, especially on high-traffic pages, was crucial to prevent customer abandonment during browsing, selection, and checkout processes. Additionally, they needed to evaluate, measure, and monitor the performance of third-party vendors and conduct 24/7 testing of their infrastructure and customer-facing pages across multiple locations and telecom providers.
解决方案
TATA CLiQ partnered with Catchpoint to implement a comprehensive digital experience management solution. The key to their strategy was conducting end-to-end transaction testing using Catchpoint's Selenium scripting capabilities. This allowed them to visualize the entire customer experience and ensure that online transaction paths were optimized. Catchpoint's expansive node coverage in India enabled TATA CLiQ to gather detailed performance data across specific geographies and ISPs. The ability to correlate Catchpoint's Synthetic and RUM data in one manageable UI was a critical factor in their decision to partner with Catchpoint. Additionally, TATA CLiQ utilized Catchpoint's in-depth reporting and alerting capabilities to ensure that performance issues were quickly identified and addressed. This level of reporting was also essential for holding third-party vendors accountable, as TATA CLiQ could isolate poorly-performing components and share data with vendors using Catchpoint's public URL feature.
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