Teknion and Tableau Score Big for the Dallas Cowboys
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Tableau
技术栈
- Microsoft
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
The Dallas Cowboys, established in 1960, are a professional American football team based in Irving, Texas. The team has a large national following, as evidenced by the NFL record for the number of consecutive games at sold-out stadiums. This case study focuses on the Dallas Cowboys Merchandising division, which is responsible for all sales of the Dallas Cowboys brand. Industry estimates suggest that the Cowboys account for 20% of all NFL merchandise sales, reflecting their status as the world's most recognized sports franchise.
挑战
The Dallas Cowboys Merchandising division, led by COO Bill Priakos, was in need of a more comprehensive view of their data to increase profitability. Microsoft was chosen as the platform for this upgrade, along with several other sales, logistics, and ecommerce applications. The Cowboys anticipated that this new information architecture would provide the necessary analytics and reporting. However, this was not the case, leading to a search for a robust dashboarding, analytics, and reporting tool to fill this gap.
解决方案
Tableau and Teknion provided real-time reporting and dashboard capabilities that exceeded the Cowboys’ requirements. The Teknion team worked closely with data owners and users within the Dallas Cowboys to deliver all required functionality, on time and under budget. Tableau also worked closely with Teknion and the Cowboys throughout the project to ensure that the Cowboys could achieve their reporting and analytical goals in record time. As a result, the Dallas Cowboys can now monitor their complete merchandising activities from manufacture to end customer and not only see what is happening across the life-cycle, but also drill into why it is happening.
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