Google Analytics 360 Suite 使 Domino 的月收入增加了 6%
公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
- Germany
- Ireland
- Switzerland
产品
- Google Analytics 360
- Google Tag Manager 360
- Google BigQuery
技术栈
- Google Analytics
- Google Tag Manager
- Google BigQuery
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Cost Savings
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
- 应用基础设施与中间件 - API 集成与管理
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
- 商业运营
服务
- 数据科学服务
- 系统集成
关于客户
Domino's 是英国和爱尔兰共和国领先的披萨外送连锁店，也是德国和瑞士的主要特许经营店。该公司以其数字创新而闻名，早期投资于强大的电子商务和移动商务平台，帮助人们轻松购买披萨。Domino's 于 1999 年在线销售了第一批披萨，此后推出了适用于各种平台的应用程序，包括 iPhone、Android、iPad、Windows 和 Xbox。在英国和爱尔兰，在线销售额同比增长 30%，目前占所有销售额的近 70%，其中 44% 的在线销售额是通过移动设备完成的。
挑战
Domino's 是英国、爱尔兰共和国、德国和瑞士的一家领先披萨外送连锁店，它面临着整合跨设备营销衡量标准和创建客户行为整体视图的挑战。该公司的成功源于早期对强大的电子商务和移动商务平台的投资，这些平台促进了披萨的轻松购买。然而，来自以渠道为中心的工具的孤立分析数据限制了团队获取跨所有设备和渠道洞察的能力。团队意识到有价值的数据洞察就在触手可及的地方。为了取得成功，他们知道必须打破孤岛，连接数据集，并获得有效的报告，以便更全面、更切实地了解客户行为。
解决方案
Domino's 与 Google Analytics 授权经销商 DBi 合作，实施了 Google Analytics 360、Google Tag Manager 360 和 Google BigQuery。DBi 利用数据层的强大功能，数据层是写入页面代码的信息存储库，用于存储和向 Google Tag Manager 360 发送信息。DBi 在 Domino's 的许多应用和网站上部署了 Tag Manager 360，为公司的所有电子商务跟踪和报告需求设置了自定义标签。Domino's 和 DBi 连接了有价值的数据集。DBi 使用 Google BigQuery 开发了一个自定义解决方案，以快速、高效且经济的方式存储和查询 Domino's 的海量数据集。Google Analytics 360 中的 BigQuery Export 功能帮助 Domino's 每天自动将原始数据导出到 BigQuery 项目。
运营影响
数量效益
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