技术
- 功能应用 - 产品生命周期管理系统 (PLM)
- 网络与连接 - 无线接入网
适用行业
- 航天
适用功能
- 采购
关于客户
Tiket.com 是印度尼西亚领先的在线旅行社 (OTA)。他们提供一体化的预订系统,使其成为在线预订机票和酒店的完美选择。他们的预订灵活性和统一性使他们能够通过多种渠道积极获取新用户。该公司致力于为应用程序上的每个用户提供无缝且个性化的用户体验,这对于改善购买、重复购买和减少用户流失发挥了重要作用。
挑战
Tiket.com 是印度尼西亚领先的在线旅行社,该公司正在努力应对减少用户流失并重新吸引不活跃或休眠用户的挑战。该公司还热衷于提高客户的生命周期价值 (LTV)。主要目标是通过提高首次购买率和重复购买率以及重新吸引不活跃或休眠用户来减少整体用户流失。我们面临的挑战是制定一种策略,不仅能留住现有客户,还能通过多种渠道吸引新客户。该公司需要一种解决方案,使他们能够提供个性化的用户体验并改善购买、重复购买并减少用户流失。
解决方案
Tiket.com 求助于 MoEngage 来激活他们的客户参与策略。他们根据购买历史、购买类别和应用程序使用的新近程度对客户进行细分。他们使用 MoEngage Flows,将跨渠道活动自动化到这些细分市场,通过电子邮件和推送通知吸引用户。借助 MoEngage 的推荐引擎,他们根据用户的浏览行为个性化提供产品,以减少放弃。 Tiket.com 根据“首次购买”、“重复购买”和“不活跃或休眠”的生命周期阶段对用户进行细分,并创建了跨渠道活动,根据他们的浏览和购买历史记录传递个性化消息。他们使用推送通知和电子邮件开展了跨渠道活动,以鼓励放弃购物车的用户。他们使用用户的搜索历史记录和位置来了解他们上次浏览的产品并提供折扣。对于重复购买,他们使用 MoEngage Flows 通过电子邮件和推送通知的跨渠道活动来鼓励重复购买。为了重新吸引不活跃的用户,他们运行了自定义电子邮件活动来重新吸引他们并促使他们重新访问该应用程序。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Airbus Soars with Wearable Technology
Building an Airbus aircraft involves complex manufacturing processes consisting of thousands of moving parts. Speed and accuracy are critical to business and competitive advantage. Improvements in both would have high impact on Airbus’ bottom line. Airbus wanted to help operators reduce the complexity of assembling cabin seats and decrease the time required to complete this task.
Case Study
Aircraft Predictive Maintenance and Workflow Optimization
First, aircraft manufacturer have trouble monitoring the health of aircraft systems with health prognostics and deliver predictive maintenance insights. Second, aircraft manufacturer wants a solution that can provide an in-context advisory and align job assignments to match technician experience and expertise.
Case Study
Aerospace & Defense Case Study Airbus
For the development of its new wide-body aircraft, Airbus needed to ensure quality and consistency across all internal and external stakeholders. Airbus had many challenges including a very aggressive development schedule and the need to ramp up production quickly to satisfy their delivery commitments. The lack of communication extended design time and introduced errors that drove up costs.
Case Study
Accelerate Production for Spirit AeroSystems
The manufacture and assembly of massive fuselage assemblies and other large structures generates a river of data. In fact, the bill of materials for a single fuselage alone can be millions of rows of data. In-house production processes and testing, as well as other manufacturers and customers created data flows that overwhelmed previous processes and information systems. Spirit’s customer base had grown substantially since their 2005 divestiture from Boeing, resulting in a $41 billion backlog of orders to fill. To address this backlog, meet increased customer demands and minimize additional capital investment, the company needed a way to improve throughput in the existing operational footprint. Spirit had a requirement from customers to increase fuselage production by 30%. To accomplish this goal, Spirit needed real-time information on its value chain and workflow. However, the two terabytes of data being pulled from their SAP ECC was unmanageable and overloaded their business warehouse. It had become time-consuming and difficult to pull aggregate data, disaggregate it for the needed information and then reassemble to create a report. During the 6-8 hours it took to build a report, another work shift (they run three per day) would have already taken place, thus the report content was out-of-date before it was ever delivered. As a result, supervisors often had to rely on manual efforts to provide charts, reports and analysis.
Case Study
Developing Smart Tools for the Airbus Factory
Manufacturing and assembly of aircraft, which involves tens of thousands of steps that must be followed by the operators, and a single mistake in the process could cost hundreds of thousands of dollars to fix, makes the room for error very small.