Tinuiti 通过 Gong 的交叉销售机会实现收入增长
技术
- 网络安全和隐私 - 身份认证管理
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 教育
- 电网
适用功能
- 销售与市场营销
用例
- 时间敏感网络
服务
- 培训
关于客户
Tinuiti 是一家领先的广告和公共关系公司，总部位于纽约州纽约市。公司成立于2004年，目前员工人数已超过4000人。 Tinuiti 与品牌合作，在 Triopoly（Google、Facebook、Amazon）和其他平台上识别、吸引和获取客户，在更大的媒体组合和数字旅程中留住并重新激活他们。该公司的首席商务官杰西·艾森伯格（Jesse Eisenberg）负责管理产生新收入并实现收入保留的所有部门。 Tinuiti 的销售流程漫长而复杂，公司高度重视捕获、存储并确保销售信息可快速、准确地搜索。
挑战
Tinuiti 是一家领先的广告和公共关系公司，其手动销售流程面临着重大挑战。该公司几乎没有分析或数据支持的见解来支持其销售运营。他们拥有的数据往往不足，而且不是可以推动其增长的“正确”数据。该公司正在努力寻找交叉销售机会，并且迫切需要一种可以帮助他们实现规模增长的解决方案。销售过程漫长而复杂，公司需要一种方法来捕获、存储并确保快速、准确地搜索销售信息。缺乏有效的系统阻碍了它们的成长和进化。
解决方案
Tinuiti 在Gong 中找到了解决方案，该平台帮助他们通过Gong Trackers 发现交叉销售机会。这些跟踪器识别了销售和客户对话中提到的关键词，为公司释放了巨大的增长机会。龚在 Tinuiti 得到了充分的利用，不仅是销售团队，还有客户服务团队。该平台用于识别有风险的客户以及与现有客户的交叉销售机会。龚还在 Tinuiti 的销售和客户战略之间的合作中发挥了重要作用。客户策略团队使用Gong 回顾销售对话，以确保最佳的交接，了解（新）客户的个性、他们正在寻找/希望实现的目标等等。 Gong 还为 Tinuiti 提供了聚合整个客户群常见主题的能力，使他们能够“掌握”各种趋势并告知营销内容优先级。
运营影响
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