Top Magazines Lower TCO
公司规模
Mid-size Company
地区
- Europe
国家
- Germany
产品
- GoGrid
技术栈
- MySQL
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
技术
- 基础设施即服务 (IaaS) - 云计算
适用功能
- 商业运营
服务
- 云规划/设计/实施服务
关于客户
Condé Nast Digital Germany GmbH was founded in the year 2000 as an affiliated company of Condé Nast Publications. It designs, edits and promotes the online presence of VOGUE.DE, GQ.de, GLAMOUR.DE, myself.de and STYLE.DE. The company relies on advertising revenue and needs to keep its costs low while delivering an engaging experience to site visitors. It provides its visitors with more than just articles, including archived content, communities, enhanced shopping, special microsites, and more. The company is continually enhancing its offering and expanding to mobile devices.
挑战
Condé Nast Digital Germany was facing high costs and lack of control over its IT operations. The infrastructure that stored and served magazine content was hosted by a traditional website hosting company. An agency handled website development and managed content. The company was reliant on advertising revenue and needed to keep its costs low while delivering an engaging experience to site visitors. The problem became clear when the German edition of Vogue published an interview with a top star. The company had a huge surge in traffic for a few days, and the hosting provider couldn’t add capacity quickly enough. The leased servers added were expensive too. The company had to pay a one-month minimum fee for a server it needed for just a few days.
解决方案
Condé Nast Digital Germany decided to take control of its infrastructure and development processes while lowering costs. It looked to infrastructure as a service (IaaS) as a possible solution. The company evaluated several leading IaaS providers for their ability to deliver on all three key needs. Each offered capacity management that Condé Nast Digital Germany believed would be acceptably flexible, but the ease of use with GoGrid stood out. GoGrid offered a hybrid architecture that met Condé Nast Digital Germany’s high standards for data security. In a hybrid architecture, cloud servers provide the cost and efficiency advantages of virtualized hardware, but dedicated machines store data and run database functions, enabling the use of security best practices. The dedicated machines could also natively run the MySQL database required by Condé Nast Digital Germany’s CMS.
运营影响
数量效益
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