Bubble Group > 实例探究 > 利用 BFore 的个性化对话体验改变产品研究

利用 BFore 的个性化对话体验改变产品研究

适用行业

水泥
电子产品

适用功能

采购
产品研发

用例

楼宇自动化与控制
对话机器人

关于客户

BFore 是一家致力于简化购物者的产品研究过程的公司。 BFore 由拥有印度多家初创公司经验的产品经理 Abhinav Sharma 共同创立，致力于让产品研究成为一种轻松而快乐的活动。该公司开发了一款应用程序，为用户提供个性化、易于使用的研究见解，帮助他们做出明智的购买决策。 BFore 的目标客户是希望购买电子产品和汽车等高价值产品并希望减少在产品研究上花费的时间和精力的个人。

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挑战

对于大多数购物者来说，研究电子产品和汽车等高价值产品的过程可能是一项艰巨的任务。做出明智的购买决定的需要通常会导致漫长的研究过程，可能长达三周。此过程涉及弄清楚要购买什么型号以及从哪里购买。我们面临的挑战是简化这一过程，并使产品研究成为一项轻松而愉快的活动。 BFore 由 Abhinav Sharma 联合创立，旨在用个性化的对话体验取代传统的产品研究之旅。

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解决方案

BFore 开发了一个高参与度的对话界面，该界面通过聊天机器人提供产品和附近商店的推荐来响应用户的输入。这些聊天机器人帮助用户以简单而个性化的方式表达他们的需求。聊天机器人提供的个性化产品推荐可以将产品研究过程从两周显着缩短到五分钟以下。 BFore 是基于 Bubble 构建的，Bubble 是一个无代码可视化 Web 编辑器，它允许产品经理直接使用该技术。这使他们能够从用户交互中学习并快速做出更改，从而改善用户体验并缩短上市时间。

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运营影响

By leveraging Bubble's no-code visual web editor, BFore was able to democratize the development process. This allowed the product managers to work directly with the technology, enabling them to learn from user interactions and make changes quickly. As a result, BFore was able to go to market in a shorter period of time than what was previously possible. The company was also able to focus on improving user experience, including issues related to bugs, servers, and data loss, without the need to invest in a large development team. In the future, BFore plans to enhance the user experience further by including AI-powered natural language chat options in their app.

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数量效益

Shortened the product research journey from 2 weeks to under 5 minutes
Launched an MVP in April 2019 that focused on televisions and refrigerators
Provided service to more than 14,000 users

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