利用 BFore 的个性化对话体验改变产品研究
适用行业
- 水泥
- 电子产品
适用功能
- 采购
- 产品研发
用例
- 楼宇自动化与控制
- 对话机器人
关于客户
BFore 是一家致力于简化购物者的产品研究过程的公司。 BFore 由拥有印度多家初创公司经验的产品经理 Abhinav Sharma 共同创立，致力于让产品研究成为一种轻松而快乐的活动。该公司开发了一款应用程序，为用户提供个性化、易于使用的研究见解，帮助他们做出明智的购买决策。 BFore 的目标客户是希望购买电子产品和汽车等高价值产品并希望减少在产品研究上花费的时间和精力的个人。
挑战
对于大多数购物者来说，研究电子产品和汽车等高价值产品的过程可能是一项艰巨的任务。做出明智的购买决定的需要通常会导致漫长的研究过程，可能长达三周。此过程涉及弄清楚要购买什么型号以及从哪里购买。我们面临的挑战是简化这一过程，并使产品研究成为一项轻松而愉快的活动。 BFore 由 Abhinav Sharma 联合创立，旨在用个性化的对话体验取代传统的产品研究之旅。
解决方案
BFore 开发了一个高参与度的对话界面，该界面通过聊天机器人提供产品和附近商店的推荐来响应用户的输入。这些聊天机器人帮助用户以简单而个性化的方式表达他们的需求。聊天机器人提供的个性化产品推荐可以将产品研究过程从两周显着缩短到五分钟以下。 BFore 是基于 Bubble 构建的，Bubble 是一个无代码可视化 Web 编辑器，它允许产品经理直接使用该技术。这使他们能够从用户交互中学习并快速做出更改，从而改善用户体验并缩短上市时间。
运营影响
数量效益
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