UBM plc：把握业务脉搏，通过深远的战略转型吸引员工
公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- IBM Kenexa Survey Enterprise
实施规模
- Enterprise-wide Deployment
影响指标
- Employee Satisfaction
技术
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- Professional Service
适用功能
- 人力资源
服务
- 数据科学服务
关于客户
UBM plc 总部位于英国伦敦，是全球领先的 B2B 活动组织者之一。该公司拥有 5,000 多名员工，业务遍及全球 20 多个国家。UBM 通过帮助专业人士相互联系以及与他们所服务的市场建立联系，帮助他们取得成功。该公司正在进行一项名为“Events First”的长期战略转型，其中包括收购 Advanstar，这是一家总部位于美国的活动和营销服务公司，价值超过 9.7 亿美元。
挑战
UBM 是一家全球领先的活动公司，目前正在进行一项名为“活动至上”的重大战略转型。作为此次转型的一部分，该公司正准备完成其历史上最大的一笔收购 - Advanstar，这是一家总部位于美国的活动和营销服务公司，价值超过 9.7 亿美元。如果公司无法有效地让顶尖人才参与到新的战略方向中，它将面临人力资本流失的风险。UBM 需要进行重大的结构、流程和系统变革，将其以前独立的区域业务统一起来。挑战在于确保所有员工都参与其中并与新的未来愿景保持一致。
解决方案
UBM 使用 IBM Kenexa Survey Enterprise 来衡量员工敬业度，并深入了解员工对新战略和公司当前运营方式的看法。该公司设计了一个全面的沟通计划，帮助员工了解调查的重要性以及如何完成调查。UBM 与 IBM 密切合作，成功完成了有史以来规模最大的全球业务敬业度调查。这使该公司在推进战略转型的同时，能够深入了解员工的看法。根据调查结果，UBM 的执行委员会决定，未来一年的两个关键重点应该是客户关注和系统、工具、流程。
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