Under Armour 利用 OpenX 广告交易平台的优势来提高其健身应用的收入
公司规模
Large Corporate
国家
- United States
产品
- UA Record
- MapMyRun
- Endomondo
- MyFitnessPal
技术栈
- OpenX Ad Exchange
- OpenX BrandTags
- iOS
- Android
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 服装
适用功能
- 销售与市场营销
用例
- 车队管理
服务
- 软件设计与工程服务
- 系统集成
关于客户
Under Armour Connected Fitness (UACF) 是 Under Armour 的一个部门，专注于健康和健身应用。他们有一套适用于 iOS 和 Android 的应用，包括 UA Record、MapMyRun、Endomondo 和 MyFitnessPal。这些应用提供全面的工具来跟踪五个主要领域的健康状况：活动、营养、健身和睡眠。他们的平台拥有 1.6 亿注册用户，在健身应用行业无与伦比。他们于 2015 年 11 月开始与 OpenX 合作，以支持他们的 MyFitnessPal Android 应用。
挑战
Under Armour Connected Fitness (UACF) 拥有一套适用于 iOS 和 Android 的健康和健身应用，包括 UA Record、MapMyRun、Endomondo 和 MyFitnessPal。这些应用提供全面的工具来跟踪五个主要领域的健康状况：活动、营养、健身和睡眠。UACF 拥有 1.6 亿注册用户，他们正在寻找一种方法来最大限度地利用这些应用获得收入。他们于 2015 年 11 月开始与 OpenX 合作，以支持他们的 MyFitnessPal Android 应用。由于 OpenX 的出色表现，它在 2016 年 1 月被提升为 MyFitnessPal 需求堆栈的顶级。
解决方案
OpenX 派出了一支专门的收益专家团队，直接与 Under Armour Connected Fitness 合作，通过 OpenX Ad Exchange 实现收益最大化。他们的技术支持团队提供全天候指导，帮助部署易于实施的 OpenX BrandTags、针对移动设备优化的 JS 标签，并回答整个入门阶段及之后的问题。MyFitnessPal 只用了不到三天的时间就启动并运行。由于如此出色的表现，UACF 扩大了与 OpenX 的合作关系，将他们的整个 Android 和 iOS 应用程序组合都纳入其中。MapMyFitness 于 1 月底加入，其余应用程序计划很快加入。
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