US-based technology vendor improved ROI from advertising spends through systematic data capture and analytics
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Nielsen OBE tool
技术栈
- Data Analytics
- Data Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 大数据分析
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 数据科学服务
关于客户
The customer is a leading US cloud services company operating in the Information Technology industry. They specialize in online research base campaigns and video games. The company is interested in tracking and measuring the performance of its online campaigns. They aim to create awareness of their gaming product in the US and UK, find out how many users use their gaming product app, analyze how many users purchase the product, and identify how many users have heard about various video games.
挑战
The client, a US-based technology company, wanted to track and measure the performance of its online campaigns. They were interested in understanding the efficacy of their online research base campaigns and video games performance. The data they wanted to analyze included creating awareness of their gaming product in the US and UK, finding out how many users use their gaming product app, analyzing how many users purchase the product, and identifying how many users have heard about various video games. The challenge was to extract and analyze this data in a meaningful way to inform future business decisions.
解决方案
Blueocean Market Intelligence deployed a team of business analysts and advertising specialists to deep dive and mine historical data sets. They used the Nielsen OBE tool to extract campaign level data (control vs. experiment) for a historical time period. They created campaign decks with charts based on grouping of creatives based on media plans. Observations and insights were provided based on data available in charts to enable business decisions regarding publishers and ad content for future campaigns.
运营影响
数量效益
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