Vedantu 以洞察力为主导的参与策略将营收增长了 65%
技术
- 分析与建模 - 机器学习
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 教育
适用功能
- 质量保证
- 销售与市场营销
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 测试与认证
- 培训
关于客户
Vedantu 是一家总部位于班加罗尔的辅导平台，其成立的初衷是帮助每个孩子随时随地获得优质教育。该平台是实时学习的先驱，并取得了巨大的成功，拥有遍布 500 多个城市的 270 万学生。 Vedantu 使用名为 WAVE 的实时内部构建虚拟学习环境，为教师和学生提供共享的实时学习设置。该平台使用人工智能和机器学习为每个孩子提供个性化的教学和学习，旨在使直播课程变得极具吸引力和乐趣。
挑战
Vedantu 是一家位于班加罗尔的辅导平台，在保留和吸引学生群体方面面临着重大挑战。尽管该公司的网站和应用程序上有大约 230 万注册学生，但该公司仍在努力让学生参与并完成教程。大约 90% 的学生要么将教程添加到购物车但没有完成交易，要么注册教程但没有开始或完成教程，要么完成教程但由于没有后续参与而放弃。主要障碍是数据丰富方面的差距，因为缺少用户行为和应用程序活动的数据，以及缺少现有活动的源媒体和渠道的数据。
解决方案
为了应对这些挑战，Vedantu 的团队决定确定从注册到在其网站或应用程序上完成教程的理想学生路径。他们的目标是根据跨渠道和活动的学生行为和事件行动创建队列，这将帮助他们了解学生流失的阶段。该团队希望有一个持续的数据监控和分析过程，以确保为学生提供更相关、更动态的参与。 Vedantu 采用 MoEngage 来提供个性化参与并最大限度地扩大其参与范围。他们启动了一项分析策略，为保留率和行为趋势创建了多个队列。根据这些群组数据，团队创建了仪表板来监控每周和每月的 KPI。他们根据应用程序活动和漏斗事件对学生进行细分，并开始定期发送推送和网络通知，其中包含消息和产品的变化。
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