The AA, a leading provider of roadside assistance services in the UK, needed a solution that would enable it to underwrite a prospective driver and deliver a risk-balanced, competitive insurance quote with sub-second speed. This was particularly important as insurance comparison websites in the UK give top billing to insurers who respond fastest to online requests for quotes. The AA wanted to target and provide highly competitive insurance rates to customers with the best driving records. To do this, they needed to be able to go beyond website provided data and create a more complete risk profile of a driver before determining eligibility and rates. The AA subscribes to multiple services that enable them to validate the information an applicant submits and enrich that information with data the applicant may not have provided.