Bynder

deSingel, an internationally recognized arts center based in Antwerp, Belgium, faced a significant challenge in managing and promoting its diverse range of programs and community-focused initiatives. The center's content, which includes musical theatre productions, dance events, art residencies, and research programs, is dynamic and targets a wide range of audiences both online and offline. This required a well-coordinated communications department and a high volume of brand and marketing content that was both diverse and distinctly recognizable. The center was already working with Bynder partner and automation specialists, Catena Company, to speed up the design of marketing materials. However, they needed a solution to help them centralize, manage, and distribute their diverse mix of digital assets and brand campaigns.

Schroders, a global investment manager with over 500 billion assets and 5,000+ employees in over 30 countries, faced a significant challenge in scaling and improving their creative operations while ensuring brand consistency. The company's marketing team, which consists of over 500 people, required a solution that could automate and scale the production of creative assets beyond just the creative team. This would allow the team to focus on higher-value creative tasks while meeting the high demands of the marketing team. Additionally, Schroders needed a solution that could centralize and drive efficiencies during the day-to-day creative process—from briefing and feedback rounds to the eventual sign-off of assets. The company also sought to optimize and automate their creative production with a templating model, allowing for more self-sufficiency beyond the creative team.