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How Geoblink helped solve Danone's 70-year-old challenge and boost sales by 10% across the convenience channel network
Danone, a multinational corporation in the consumer goods manufacturing industry, faced a challenge in understanding the consumption behaviour associated with each point of sale format in its extensive convenience channel network. The network included small local supermarkets, neighbourhood stores, corner stores and kiosks. The disorganised nature of this network made it difficult to define the assortment of products to be stocked in refrigerators with limited space, which section of the cashier payment queue is the most strategic, the type of point of sale advertisement to be used, among other things. Danone had been trying to organise and explain the behaviour of its convenience channel for 70 years.
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ITICO F+B Investing in the right retail real estate
ITICO F+B, the exclusive franchisee partner of The Halal Guys and Eggslut, is planning to expand these brands into the UK market. The plan is to have 20 restaurants up and running for each company over the next five years. One of the main challenges faced by the company was not having the right tools and data needed to understand the market and, in turn, use that information to invest in the right commercial properties. The company believes that real estate is a retailer’s most expensive investment and the return on investment after opening a new restaurant largely depends on the location of the property.
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