CARTO

Vizonomy, a computer software company, was faced with the challenge of making natural risk assessments and hazard mitigation plans accessible to a wider range of stakeholders. Traditionally, these assessments were only available to a select number of government stakeholders who could afford the costs associated with the process. As a result, few communities were able to develop a plan and thereby become eligible for federal resources should a natural disaster occur. Additionally, the traditional risk assessment process was built on a static model, where datasets quickly become out-of-date and new assessments cannot be developed easily without external assistance.

Tecnilógica, a digital agency, wanted to leverage a timely, newsworthy event to generate brand awareness and drive traffic to their platform. The Ashley Madison data leak provided an opportunity to create a data-driven visualization that would attract a global audience. However, the challenge was to clean up the dataset, removing any identifying information to protect users, and then find a way to visualize the data in a compelling and insightful manner.

Spotify, a digital music service with over 100 million active users, sought to increase its brand visibility and user traffic through data-driven visualizations. After an original data-driven visualization increased traffic to the music platform by 2 million in just 11 days, Spotify aimed to repeat that success. However, this time the map needed to be customized with Spotify branding to underscore the company’s global reach and further brand awareness, while driving even more user traffic to the platform. The new visualization needed to embody Spotify as a brand, and provide insights on distinct musical preferences.

The city of Medellín wanted to serve a broader demographic by applying new technologies to connect city departments and agencies like transportation, administration, healthcare, education, utilities, and construction. To accomplish Medellín’s objectives, priority was given to the areas of the city where bigger social and economic issues were found. Emphasis was placed on the planning and development of urban projects to transform the physical environment in order to implement profound social and cultural shifts in the targeted communities.

Red Eléctrica de España (REE) wanted to provide the public with real-time information on over 2,000 indicators related to the Spanish electrical grid. It was critical to find a solution that was comprehensive and easy-to-use because indicators are responsible for making timely information public by law. With thousands of indicators, many updating every ten minutes, REE had to find a way to organize and display them so they could be found, analyzed, and understood. There was also a desire to show the data to an audience that lacked technical knowledge. They needed a solution that was fully customizable and provided an easy platform for spatial data analysis. Additionally, REE needed a model to visualize the power supply across the whole country, liaise with suppliers, coordinate supply with neighboring countries, and many other measures, that would reveal the performance of the energy market and other interesting data in a way the public could understand.

Le Télégramme, a French regional daily newspaper, was looking for a new way to visualize data in a timely manner to increase brand awareness and drive more traffic to its platform. They wanted to use visualizations that could be customizable and allow for easy adoption by non-coders. The collapse of the traditional business model of print newspapers has led many publications to establish themselves with original reporting, rather than just commentary or summaries of reporting from other publications to attract and retain readers and advertisers.

Fon Wireless Ltd. (Fon) is a leading, worldwide WiFi provider that operates a system of dual access wireless networks. With more than 19 million crowdsourced hotspots, their goal is to extend WiFi around the world. Fon wanted to develop a tool to expose their access point coverage throughout the world, as well as their partner network in various countries. They needed to build an open portal to help customers and clients explore and find millions of access points that they could connect to in the Fon Community WiFi. The portal required a visualization that could be adapted at every zoom level, preserving optimum performance, and the ability to include logos and details of all of Fon’s partners. Additionally, Fon wanted to have a more appealing visualization on their corporate website that enabled partners to have their own map including their specific access points.