完美契合
公司规模
Large Corporate
地区
- America
国家
- Canada
产品
- JDA Demand
- JDA Fulfillment
- JDA Size Scaling
- JDA Portfolio Merchandise Management
- JDA Merchandise Performance Analysis
技术栈
- Demand Forecasting
- Advanced Replenishment
- Merchandise Management
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Revenue Growth
技术
- 功能应用 - 企业资源规划系统 (ERP)
- 功能应用 - 库存管理系统
适用行业
- 零售
适用功能
- 物流运输
- 仓库和库存管理
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 系统集成
- 培训
关于客户
Mark's Work Wearhouse 于 1977 年开始销售男士工作服和靴子，在接下来的二十年里，其产品逐渐扩大到商务装、休闲装和户外服装，甚至将消费者重点扩展到女性。虽然这家零售连锁店稳步增长，但收入的指数增长始于 2002 年，当时该公司被零售巨头 Canadian Tire 收购。如今，Mark's 在加拿大经营着 385 多家门店，电子商务平台也在不断发展。该公司产品复杂性和地理覆盖范围的增加一直是 Mark's 的成功秘诀，但也带来了一些营销挑战。
挑战
Mark's Work Wearhouse 是一家销售工作服、靴子、商务装、休闲装和户外服装的零售连锁店，它在库存管理方面面临挑战。多年来，该公司的产品复杂性和地理覆盖范围不断增加，给销售带来了挑战。该公司意识到，他们在商店中摆放的商品和数量与客户的实际需求之间存在差距。对于特定商店缺货的产品，Mark's 有一个客户承诺，但兑现成本很高。该公司有一项服务 - Mark's FastFind - 他们会将缺货的特定尺寸或颜色的商品免费送到购物者的家中或当地商店。然而，由于在加拿大各地运输货物需要长途跋涉，这一承诺正在耗尽公司的利润。
解决方案
Mark's 选择了 JDA 的 Intelligent Fulfillment™ 和零售规划解决方案，以确保根据购物者的实际需求创建、分发和补充商品组合。该公司选择了 JDA Demand、JDA Fulfillment 和 JDA Size Scaling 与内部规划工具集成。该公司还选择了 JDA Portfolio Merchandise Management 以及 JDA Merchandise Performance Analysis 作为其主数据中心和销售系统。JDA 解决方案使许多以前需要手动完成的活动实现自动化 — 从生成采购订单到预包装商店发货。这些解决方案帮助 Mark's 做出更具战略性的决策，例如，只为商店预包装 70% 的商品，如果预测错误，则将其余 30% 的商品发送到销量最好的地方。
运营影响
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