从 Coremetrics 切换到 Google Analytics 可以消除测量盲点，增加可操作的见解并增加收入
公司规模
SME
地区
- America
国家
- United States
产品
- Google Analytics
- Adobe Flash
- Adobe AIR
技术栈
- Google Analytics
- Adobe Flash
- Adobe AIR
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
- Brand Awareness
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 航天
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
- 质量预测分析
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Air Show Buzz (ASB) 是一家位于加利福尼亚州洛杉矶的媒体公司。他们致力于航空和航展行业的“航空娱乐”或娱乐和新闻。ASB 通过用户论坛和社交媒体推广现场航展并吸引社区参与。他们还有一个移动网站来支持现场活动，并托管一个 Adobe AIR 应用程序来进一步吸引用户。ASB 在衡量视频观看次数、在线销售、下载应用程序的使用情况以及社交媒体的影响方面面临挑战。他们还希望将线下活动与移动网站使用情况和品牌商品销售联系起来。
挑战
Air Show Buzz (ASB) 是一家致力于航空和航展行业“航空娱乐”或娱乐和新闻的媒体公司。他们需要测量视频观看次数、在线销售、下载应用程序的使用情况以及社交媒体的影响。他们还希望将线下活动与移动网站使用情况和品牌商品销售情况关联起来。但是，ASB 现有的 Coremetrics 实施无法满足他们的测量需求。这些都不包含在他们的 Coremetrics 数据中，而且成本是开发的一个限制因素，因为 Coremetrics 需要为使用该平台支付费用，并根据提供的页面浏览量收取增量费用。这笔费用限制了 ASB 对人才的投资，这些人才用于解释报告或实施捕获决策数据所需的定制。
解决方案
Empirical Path 负责审查分析供应商，并根据其强大的功能集、实施速度和平台成本，确定 Google Analytics 是满足 ASB 需求的最佳解决方案。为了提供管理层决策所需的数据，Empirical Path 顾问帮助 ASB 领导层规划其总体业务目标，以制定网络分析策略。他们在 Google Analytics 中实施了电子商务跟踪，以正确归因收入，将 Google Analytics 与 Adobe Flash™ 和 AIR™ 应用程序集成以跟踪视频参与度，使用活动标记来衡量所有在线营销活动，并使用位置和移动报告来衡量线上和线下活动之间的关系。
运营影响
数量效益
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